How many politicians, when presenting themselves to the electorate, make offers and promises to voters that are not later fulfilled? This doesn't necessarily mean that electors are being deliberately misled; perhaps life and circumstances simply intervene to prevent aspirations becoming reality. Also, it can be a case of telling people what that candidate thinks they want to hear.

The difference between presence and pretence

The latter is described in a dictionary as the attempt to make something that is not the case appear to be true - or as a claim to have a particular skill, ability or quality. Other definitions talk about a 'false display' and 'inventing imaginary situations'. Presence is defined as the state of fact of existing, occurring, or being present.

How does this apply to web design or digital marketing in Canberra and elsewhere?

Quickly leaving aside unacceptable practices which lead to deliberate deception, we believe that online pretence is the result of an honest belief in the products or services being promoted, and what they can achieve for buyers and users, or a genuine wish that this is how it will be.

The problems then arise when potential customers have been given such expectations which are not delivered, at least to some degree. Whereas, in the past, these individuals might have complained to work colleagues, friends or family members, their anger had a limited scope. With the advent of social media, in all its forms, such annoyance can find a wide, and quickly responsive, audience. Great damage can be done to the reputation of a company or organisation, even when a genuine attempt to deliver the product or service, or rectify any fault, has been made.

Offering a practical solution

Agreeing that such problems are accidental in their formation, a key factor is often that web design and digital marketing activities are undertaken completely in-house. The business is presented from an insider's point-of-view, which can be idealistic or overly optimistic.

This is why for digital marketing and website design needs, more Canberra businesses are turning to our talented Canberra Web team. We match our realistic outside eye with their insider business acumen to deliver an online presence that is positive yet practical in its promises, built with ambitious yet achievable aims.

If you believe this would be a positive step for your business or organisation to consider, please contact us now for an obligation-free conversation...

Once you have built and designed a beautiful website for your business, you can sit back and relax, right? Wrong.

In order to drive the kind of traffic and revenue your business needs, you will need to conduct regular maintenance checks on your website. Indeed, the digital world is not static, and altering your site to keep up with the latest trends and purge any outdated content is an essential element of any good digital marketing strategy. If you need any more convincing, here are a few reasons why website maintenance is important:

It encourages customers to make return visits

Regularly updating certain areas of your website such as a blog page or special offer section will keep customers coming back for more, and will help you to establish a loyal base. What’s more, updated site pages will provide you with fresh content to post across your social media channels. This is a great way to attract potential new clients.

It can boost your SEO efforts

Search engine optimisation (SEO) can be tricky. However, one of the best and most simple ways to push your website up the rankings is to update it on a regular basis, as search engine algorithms love new content. New blog posts and articles also give you the opportunity to include some specially-selected keywords to ensure that potential customers are able to reach your site.

It can help keep your website secure

Any business using a content management system or web-based software must ensure that it is regularly updated with the latest bug fixes and security patches. Indeed, it is common for hackers to break into the sites of vulnerable companies and upload malware in order to exploit their unsuspecting victims.

Outdated software represents an easy target for hackers, so it is important not to fall behind on upgrading your security software. As well as putting customers at risk, failure to stay secure can prompt Google to delist your site until you address the problem.

Get in touch with Canberra Web for all your website needs

Whatever sector your company operates within, keeping your website up-to-date is a vital part of attracting new customers and retaining existing ones. If you need help with web design Canberra wide, as well as hosting and maintenance, don’t hesitate to give Canberra Web a call today.

Why is increasing traffic to your website important?

A recent MineWhat survey found that 81% of consumers research products online before purchasing them. Since the internet is the primary research tool for consumers, as a website owner, it’s vital to direct traffic to your website.
Here are some simple digital marketing tips to reach these customers effectively and increase traffic to your website.

Aim for consistency across marketing channels

The internet allows consumers to choose which brand channel(s) they use to view your company’s message. Despite the fact that consumers may only view one or a few brand channels when researching your product, it’s essential to convey a consistent message. Brand consistency makes it easier for customers to trust and recognise your brand, ultimately leading to greater sales.

Use customer feedback to create content

Are you searching for a way to reach your customers more efficiently? Look no further than the customers themselves. Simply talk to your customers about their experiences with your brand, their frustrations and why they purchased your product.

This will aid in personalised content creation, encouraging customers to trust you and even recommend your product or service to friends and family.

Create content using keyword research

SEO is the lifeblood of a successful brand. However, many companies simply stuff their keywords into their content in an effort to rank highly on Google searches. To create content that your customers will respond to, keyword research is essential.

Keyword research shows you precisely what people are searching for and the keywords most frequently used. This way, you can identify the keywords your customers use most, and create content specifically tailored to their wants and needs.

Use email automation

So, you’ve created a personalised, impactful email campaign, but you’re struggling to get customers to respond? Email automation is an effective way to lead customers from curiosity to purchase.

Email automation allows you to reach your customers at just the right moment. For instance, if a customer looks at your pricing page then leaves the website, you can create a customised email for this precise situation. Automation ensures your customers will receive a message tailored to them, thereby increasing the likelihood of following through on a purchase.

Canberra Web are experts in digital marketing Canberra business owners can rely on. For more handy hints on increasing website traffic through digital marketing, contact our professional team today.

The costs of internet marketing are extensive; they may range from absolutely nothing to millions of dollars, depending on the strategy used. It is, therefore, import to have a digital marketing agency Canberra-based, to advise on appropriate marketing strategies.

Methods of internet advertising for your business

The best way to advertise your business online is to create content and submit it to search engines. The content should be relevant and interesting to increase its popularity. This is a very cheap method of advertising, but it is quite slow. You can also choose to sell your products through a form of direct email; opt-in email ads. The most popular method of online marketing these days, however, is through Google AdWords. The system of Google AdWords is auction-based, where advertisers pay per click.

How the costs of advertising are determined

While there are many ways to sell your content online, there are also just as many revenue models. The revenue model for your business is determined by the amount you are willing to invest in the advertisement. There are three commonly used revenue models used in digital marketing Canberra-wide. They are:

Cost Per Click (CPC) - The advertising company pays for only the number of people who click the ad

Cost Per Mile (CPM) - The advertiser pays for the number of people who have been served by the ad.

Cost Per Action (CPA) - The advertising company only pays for the number of people who make a transaction.

Budget

As earlier mentioned, the cost of online advertising largely depends on your budget. CPC may range from a few cents to $5 per click, depending on the popularity of the words used. The position of the ad depends on the money invested. For instance, if the budget is $500, and each keyword is $5, the ad will be displayed until there are 100 clicks. CPM can vary from $10 to $100 per impression, depending on the traffic on the website.

In conclusion, the cost of advertising largely depends on your budget. Set your budget, consult with the right digital marketing agency and get your business out there.