The burning questions about digital marketing answered

The burning questions about digital marketing answered

Digital marketing is easily one of the most important aspects of a business’s online success, and yet it is one of the most confusing concepts for website owners to master. As the leading digital marketing specialists in Canberra, we want to dispel the myths and answer all of your burning questions about digital marketing, SEO and Google AdWords Canberra business owners ask.

How long does SEO take to work?

While most people assume SEO is instant and believe that their website will be at the top of Google overnight, it's simply not the case. A well-implemented SEO campaign can take up to three months before it starts benefitting your website. However, we must stress well-implemented, because your success depends purely on the quality of your campaign and the execution.

If you have waited three months and your website isn’t performing as it should, review your SEO strategy, ideally with the help of a Canberra digital marketing specialist who can tailor your strategy in the right direction.

I have a small business; do I need digital marketing in Canberra?

The short answer is yes, but let us explain. Every business in Canberra, no matter what the size, needs a digital marketing strategy. In fact, you could argue that smaller businesses need digital marketing more than their larger equivalents, as they don’t have the word of mouth or recognisable branding.

The biggest mistake you can make is ignoring digital marketing in the hope that Google will do it for you. Every time you find a business on a Google map, or in a list of businesses near you, this has been set up by the business through digital marketing, not by an automated system at Google.

What’s the difference between an organic Google ranking and AdWords?

When you break down an organic ranking versus an AdWords ranking, an organic ranking is one that happens naturally, and AdWords is a paid advertisement, paid for by the business as a part of a careful marketing strategy.

The organic ranking comes from numerous factors working together to push your website higher up the Google ranking. This could be anything from your website design appeal, the specific service or product you offer, your meta descriptions and alt tags, to your social media campaigns and word of mouth. Where it may sound appealing to rank organically, this can take years of work, strategizing and leveraging success. This is the opposite of Google AdWords which offers almost immediate results.

What do I need to get started with AdWords?

The three biggest things you need to get your Google AdWords started is a budget, a goal and AdWords knowledge.

As we mentioned before, Google AdWords are paid advertisements, so you need available capital to invest in the advertising. Secondly, you need to define the goals you want to achieve with your campaign. Do you want more traffic to one page specifically? Do you want to get more reservation? Or make more sales? Knowing what you want out of AdWords will help you tailor your ad and focus your efforts.

Lastly, knowing how to set up, operate and strategize using AdWords is vital. While physically setting up a campaign seems easy to do, the complexities behind targeting keywords, where to place your budget and when to manipulate your ad can be tricky. If you are looking to start a Google AdWords campaign in Canberra, contact us today, and we will guide you through the entire process, one on one, personalising your experience to your needs.


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