Whilst a beautiful and intuitive website represents a great asset for any business, it will be worthless unless web users are able to find it. Newly created websites are very unlikely to show up in search results thanks to the sheer number of established sites they are competing against. In this way, it is imperative that businesses start promoting new sites as soon as they are built.
Social media is a great way to promote a new site thanks to its widespread use and low cost. If you’re new to the world of social media promotion, here are a few tips to help your website attract the attention it deserves:
1. Establish a social media presence
If your business is new to social media, you will need to start building an online presence before promoting your new site. Firstly, consider which platforms will work for the company. B2B companies, for example, may not work particularly well on Instagram, whilst B2C operations may not suit LinkedIn. Twitter and Facebook, however, are pretty essential for all businesses.
Once you have created your profiles, you should fill out relevant information about your company and start building a network of followers. You can do this by inviting friends, employees and regular customers to like your page, as well as posting engaging and relevant links to attract prospective customers.
2. Make the most of hashtags
Keeping track of trending hashtags is a great way to attract new customers to your brand. If your website features a recent blog post about a trending topic, for example, try posting a tweet featuring the relevant hashtag and a link to the post. If the topic is popular enough, thousands of people could potentially engage with your post and be tempted to visit your website.
3. Post teasers
Before your site has even gone live, it may be worth posting teasers across social media. Indeed, posting relevant and engaging branded imagery on platforms such as Twitter and Facebook can help generate a buzz around your new website.
4. Invest in a social media ad
Investing in a social media ad is a great way to reach target demographics quickly and easily. What’s more, it does not have to be expensive as you can set budget restrictions for each advert.
If you're interested in website design or digital marketing in Canberra, get in touch with us today.