• Banner 1

    Canberra’s No 1
    Digital Marketing Agency

    Blast your business into outer space!


    Get a quote

If you're about to throw in the towel on your Google Ads, stop! Running Google Ads can be both rewarding and frustrating. In this post, we feature best practices in writing a winning Google Ad copy.

We seem to have forgotten that it isn't a magic wand. You need to work at it and continue working on it. That's the beauty of digital marketing; it isn't final just because you've launched it. However, while it's good to know you can tweak it, it has led to a lack of discipline in writing a winning copy amongst others.

1. Statistics

Where relevant, incorporate statistics in your headline. For example, "How to write a winning copy: 3 words you must-have in any headline." People have a fascination with statistics. It makes a statement more scientific. This lends authority and credibility.

2. Pain points

Why do people Google? They are looking for answers to a problem or pain point they have. As such, when you lead a copy with a description of these pain points, there's a greater chance of capturing their attention. You can place them in your headlines, extensions or description. Wherever you place them, make sure it can be easily spotted.

3. Emotional triggers connect better

Emotions play a big part in the buying decision. Some people choose to see this as the irrational side of buying behaviour. But the reality is people are emotional creatures. When emotional words are embedded in your copy, you will be speaking to their hearts and minds, where the marketing battle is won or lost.

4. Benefits sell, features tell

This applies to off-line and on-line marketing. People are only interested in the outcome of your solution to their pain. Will it stimulate hair growth or kills weed permanently? Feature the benefits of your solution in the copy. In doing so, you've made it easier for your target audience to decide if you're the right solution.

Google Ads is an important part of your digital marketing Canberra campaign. To succeed, there are best practices to emulate. Let us walk you through them. Schedule a meeting here.

Launching Canberra Businesses

Web Design

Essentially the cogs that drive your website, web development deals with how your website works and how your users get things done.

Learn more

SEO

Arguably the most vital part of any website, Search Engine Optimisation ensures your website can be found on the search engines.

Learn more

Google Ads

Need to give a boost to your organic SEO efforts? SEM, Search Engine Marketing or Google Ads gives your products and services the kick they need.

Learn more

Web Hosting

With over 600+ companies hosting with us, we have the hardware and experience to ensure your website is in safe hands.

Learn more

Successful Landings

google rating 5 stars

  • Duncans Plumbing

    5star

    "Canberra Web upgraded our website to the latest responsive design and have increased our search rankings to the top of Google.
    Thanks Again for the great work."

    Jason Duncan


    Get in touch

  • Universal Tile Ventilators

    5star

    "The best decision we made was to engage Canberra Web. Canberra Web created exactly what we wanted for our website. They really listened to what we wanted and created an eye catching website which shows who we are and what we do. We had an marked increase in enquiries after updating. Canberra Web are also very knowledgeable with Search Engine Optimisation, rocketing our website to one of the top ranking in our field."

    Kevin Baker


    Get in touch

  • Happy Days Amusements

    5star

    "Our previous website was past its use by date, we needed to update. The way business is today you need to stay ahead of the rest. Canberra Web have certainly built us an excellent website making it very easy for our customers to use our services, getting increased results."

    Michael


    Get in touch

  • Gungahlin Concrete

    5star

    "We needed a website that exhibited our professionalism in the Canberra region, Canberra Web has certainly done that. Thanks for the great job."

    Peter


    Get in touch

  • Jester Coffee

    5star

    "We approached Canberra Web to develop an online shop. This website is working very well for us we would recommend them to anyone."

    Dai


    Get in touch

  • Pevitole Constructions

    5star

    "Dear Canberra Web, Today I had my first enquiry from a customer, that found us via website. Great news and thanks."

    Peter


    Get in touch

Blast off with Canberra Web!

We’d love to welcome you to our universe. Meet us for a coffee!

Book a Quote

Partner Logos BwPartner Logos Bw