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As much as you can put everything on your website, with efficient web design Canberra businesses notice a huge difference in sales. Here are five things to remove from your website to boost conversion rates.

1. Dates on your blog

Most how-to articles are evergreen and will still be useful to your audiences in a month or year to come. Adding a date to a post can make it look old and outdated, even if it is still relevant. Consider removing the date and ensure that it does not appear in the URL either, and your blogs will remain timeless.

2. Vague headlines

Homepage headlines that fail to say what the business does are vague. Most websites place the ‘what we do’ information in smaller text below the headline. Remember, when visitors land in your website, they want to know if they are in the right place. Therefore, remove the headline about value or quality and explicitly state the main business category.

3. Long paragraphs

While some visitors read thoroughly, all visitors scan through websites. Short paragraphs make scanning easier and can keep your visitors in your website longer to boost conversion rates. Make sure that your content is between three to four lines long and incorporates formatting aspects like bold text and bullets.

4. Greedy forms

Avoid asking visitors for more information than they feel is necessary. For instance, asking 20 questions to subscribe to a newsletter can mean a lower conversion rate. You should ask for the minimum information needed to respond to the lead like basic contact information. Additional questions can be asked during the follow-up email or call.

5. Social media icons in the header

Social media traffic is great but can fail to help you meet your goals. Visitors need to first understand what your business is all about before they follow you on social media. Otherwise, they may get distracted by other videos and trending topics on social media. Consider removing the social media icons in the website’s header and place it in the footer instead.

Canberra Web has a team of experts that builds and maintains quality websites. We not only make your website search engine optimised, but we also ensure that it meets your requirements. Call us today for the best SEO, web design, web hosting, content creation and graphic design Canberra has to offer.

Launching Canberra Businesses

Web Design

Essentially the cogs that drive your website, web development deals with how your website works and how your users get things done.

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Arguably the most vital part of any website, Search Engine Optimisation ensures your website can be found on the search engines.

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Google Ads

Need to give a boost to your organic SEO efforts? SEM, Search Engine Marketing or Google Ads gives your products and services the kick they need.

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Web Hosting

With over 600+ companies hosting with us, we have the hardware and experience to ensure your website is in safe hands.

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Successful Landings

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  • Duncans Plumbing


    "Canberra Web upgraded our website to the latest responsive design and have increased our search rankings to the top of Google.
    Thanks Again for the great work."

    Jason Duncan

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  • Universal Tile Ventilators


    "The best decision we made was to engage Canberra Web. Canberra Web created exactly what we wanted for our website. They really listened to what we wanted and created an eye catching website which shows who we are and what we do. We had an marked increase in enquiries after updating. Canberra Web are also very knowledgeable with Search Engine Optimisation, rocketing our website to one of the top ranking in our field."

    Kevin Baker

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  • Happy Days Amusements


    "Our previous website was past its use by date, we needed to update. The way business is today you need to stay ahead of the rest. Canberra Web have certainly built us an excellent website making it very easy for our customers to use our services, getting increased results."


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  • Gungahlin Concrete


    "We needed a website that exhibited our professionalism in the Canberra region, Canberra Web has certainly done that. Thanks for the great job."


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  • Jester Coffee


    "We approached Canberra Web to develop an online shop. This website is working very well for us we would recommend them to anyone."


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  • Pevitole Constructions


    "Dear Canberra Web, Today I had my first enquiry from a customer, that found us via website. Great news and thanks."


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