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4 ways content is the key to your website

When it comes to getting your website built, there are many important elements to consider. There's the actual platform and design, the functionality and navigation, the host, the content management system, an online shop, a social media strategy - and more.

But do you want to know what the most underrated but absolutely crucial element of that entire website design is? One word: content.

That's right, so many Canberra Web clients come to us asking for slick, modern and above all simple website designs - and there's certainly nothing wrong than that. But we're consistently blown away by how clients will often want to sacrifice content to achieve a minimal but visually stunning site.

But here's what we tell them about the incredible importance of content:

  1. Information

    Above all else, 'content' is just another way to say 'information' - and that's pretty much why your website visitor is trying to find you in the first place. Remember - they want your details and they want to know about your product or service, and the most direct way to transmit that information is through simple, easy-to-find, high quality and easy-to-understand content. Not just that, the all-important 'Call To Action' - where you actually ask your visitors to stop just reading and actually do something - is only possible within content.

  2. Search engines

    But before that visitor even gets to your site, they need to find it - and that's where the trusty search engine comes in. One of the best ways websites communicate with search engines is through content. So bear in mind that your content is being written not just for your customers eyes, but specifically for the search engine - so make sure it's on-point and accurately describing what your website is all about, so the search engine knows what to do with that information.

  3. Keywords

    To this end, your content should also bear in mind the sort of keywords that search engine users might be typing into their browsers. This is all part of your search engine optimisation strategy, and content plays a huge role. A page of content with targeted keywords is the clearest and easiest way for a search engine to match your website with its search results and the best possible potential visitor.

  4. Internal links

    You'll also notice that website content often includes internal links - a hyperlinked gateway to other pages within a site. This is an easy way for your users to navigate through the most important parts of your website, easily finding what they are looking for. Internal links are also liked by search engines, helping the ever more sophisticated technology to understand what your site is about and how it should be presented in listings.

Finally, great content is quite simply one of the easiest ways to attract, entertain and keep visitors to your site, demonstrating its high quality and value. The team at Canberra Web knows all about how important content is as we do the web design Canberra clients have trusted for years, so get in touch today to find out more.

Launching Canberra Businesses

Web Design

Essentially the cogs that drive your website, web development deals with how your website works and how your users get things done.

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Arguably the most vital part of any website, Search Engine Optimisation ensures your website can be found on the search engines.

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Google Ads

Need to give a boost to your organic SEO efforts? SEM, Search Engine Marketing or Google Ads gives your products and services the kick they need.

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Web Hosting

With over 600+ companies hosting with us, we have the hardware and experience to ensure your website is in safe hands.

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Successful Landings

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  • Duncans Plumbing


    "Canberra Web upgraded our website to the latest responsive design and have increased our search rankings to the top of Google.
    Thanks Again for the great work."

    Jason Duncan

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  • Universal Tile Ventilators


    "The best decision we made was to engage Canberra Web. Canberra Web created exactly what we wanted for our website. They really listened to what we wanted and created an eye catching website which shows who we are and what we do. We had an marked increase in enquiries after updating. Canberra Web are also very knowledgeable with Search Engine Optimisation, rocketing our website to one of the top ranking in our field."

    Kevin Baker

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  • Happy Days Amusements


    "Our previous website was past its use by date, we needed to update. The way business is today you need to stay ahead of the rest. Canberra Web have certainly built us an excellent website making it very easy for our customers to use our services, getting increased results."


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  • Gungahlin Concrete


    "We needed a website that exhibited our professionalism in the Canberra region, Canberra Web has certainly done that. Thanks for the great job."


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  • Jester Coffee


    "We approached Canberra Web to develop an online shop. This website is working very well for us we would recommend them to anyone."


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  • Pevitole Constructions


    "Dear Canberra Web, Today I had my first enquiry from a customer, that found us via website. Great news and thanks."


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