• The importance of keeping your website updated

    Once you have built and designed a beautiful website for your business, you can sit back and relax, right? Wrong.

    In order to drive the kind of traffic and revenue your business needs, you will need to conduct regular maintenance checks on your website. Indeed, the digital world is not static, and altering your site to keep up with the latest trends and purge any outdated content is an essential element of any good digital marketing strategy. If you need any more convincing, here are a few reasons why website maintenance is important:

    It encourages customers to make return visits

    Regularly updating certain areas of your website such as a blog page or special offer section will keep customers coming back for more, and will help you to establish a loyal base. What’s more, updated site pages will provide you with fresh content to post across your social media channels. This is a great way to attract potential new clients.

    It can boost your SEO efforts

    Search engine optimisation (SEO) can be tricky. However, one of the best and most simple ways to push your website up the rankings is to update it on a regular basis, as search engine algorithms love new content. New blog posts and articles also give you the opportunity to include some specially-selected keywords to ensure that potential customers are able to reach your site.

    It can help keep your website secure

    Any business using a content management system or web-based software must ensure that it is regularly updated with the latest bug fixes and security patches. Indeed, it is common for hackers to break into the sites of vulnerable companies and upload malware in order to exploit their unsuspecting victims.

    Outdated software represents an easy target for hackers, so it is important not to fall behind on upgrading your security software. As well as putting customers at risk, failure to stay secure can prompt Google to delist your site until you address the problem.

    Get in touch with Canberra Web for all your website needs

    Whatever sector your company operates within, keeping your website up-to-date is a vital part of attracting new customers and retaining existing ones. If you need help with web design Canberra wide, as well as hosting and maintenance, don’t hesitate to give Canberra Web a call today.

  • Three easy-to-fix mistakes that are dragging down your website

    Hitting publish on your website doesn’t mean you will make sales instantly. Creating a website with beautiful design features doesn’t mean you will have people flocking to your site. And colours that rock and images that are on point don’t make you millions instantly.

    The reality is this: mistakes will happen on your website, mistakes you are 100% in control of, and these will be hurting your website's performance, whether you know it or not.

    The good news? These are all mistakes that can be fixed. From years of analysis and experience, we know which common errors most website owners make, and how easy they are to amend.

    Where is the SEO?

    When we look into the finer aspects of a website that is struggling with traffic or making sales, what we will normally see is a lack of SEO. There are many SEO components that might be missing or incorporated incorrectly; this could be anything from a failure to add in the relevant SEO plugin, unspecified permalinks that contain numbers instead of keywords, misuse or lack of heading tags across every page, or a keyword strategy that hasn't been implemented into the copy of every page.

    Thankfully, the fix is easy. Invest time and money into your SEO strategy and ensure it's implemented correctly. SEO is the building blocks of being found by your customers and you are selling yourself short by missing crucial fundamentals. If it is the only thing you spend your time and energy on, it is worth it.

    Are you using a reliable builder?

    We have tested, used and designed with many different website design builders, such as Wordpress, Joomla, Woo Commerce, and even WIX. We know from this experience what is going to work for business, and what isn’t. Simple drag and drop builders like WIX may seem easy to use, especially if you don’t have website design skills, but there is a reason for their simplicity. Builders like this don’t offer the complexity of SEO, design or functionality, and rarely create an impact online compared to their rivals, like WordPress.

    Investing in a new website created on the right platform will ensure your ideal audience will find you. Set yourself up right from the beginning and your business will thank you for it.

    Are you analysing your progress?

    People often assume they aren’t making sales because their website is ‘failing’. It is a big assumption to make without actually knowing the true performance of the website. There are many factors at play, and it might not necessarily be your website letting you down. So, how do you know how well your site is performing?

    It is easy to start analysing your traffic. Simply implement Google Analytics, or any analytics, into your site. Once you have some data, understand the traffic you are getting. Where are you getting the most amount of visitors from? What pages do they go to most? Once you have a picture of your traffic, and what gaps there are in your marketing, start centring your marketing around improving the weaker areas, and capitalise on what is working for you.

    Are you making any of these mistakes? Or has your website been underperforming and you are unsure why? Shoot us an email at Canberra Web, we would love to help you!

  • Three reasons you need to invest in web design

    Investing in web design makes simple business sense - if you’ve got something to sell, then it’s imperative that you have a website to promote your services and products online.

    Designing a website that stands out from the crowd is difficult when there’s a saturated market of free bland and drab themes out there that every business seems to be using.

    Here’s three reasons why you need great web design.

    #1: Visually Attractive Websites Achieve in More Sales

    Your clients are just like you. They research their purchase before they buy. If you find a website that is unattractive does it make you want to click through to find out more; or click that away and return to the search results?

    Using a professional for your web design will ensure that the first impression you have is memorable and likely to result in sales.

    #2: Mobile-friendly is the Googling Way of the Future

    What back-end changes are needed to make a website mobile-friendly?

    Can you fix that buggy menu that appears on a device?

    Are your e-store product thumbnails spaced appropriately for Google?

    Your experienced web designer can answer these questions and ensure that your site is responsive and meets Google’s requirements for efficient and effective mobile browsing.

    Investing in web design means that you consider your user’s experience so that they can navigate your site to find what they need, quickly and easily.

    #3: Second Page Results are Meaningless

    For your website to be returned in Google searches it needs to meet quite a few criteria. Your site map, your imagery, the words you use, and how your website has been built all come into consideration.

    Using an experienced web designer means that your site will be optimized for search engines and returned more often, allowing your clients to see it more frequently and spend more time browsing. All this traffic results in more sales.

    Why wait? Invest in Web Design Today

    Our professional team support you in your web design Canberra wide and work with you to develop a website that suits your brand and meets your digital marketing goals.

  • Why a professional graphic is important for your web page

    Look at a business and what's the first thing you see?

    A logo. The logos of the best brands are memorable and explain at a glance what the business is. Wouldn't you like your new web page to have that kind of instant connection with your customers?

    There's a lot to consider with graphic design for a webpage you've probably never thought about but our professional graphic designers can walk you through creating branding for your new website. So when you're looking for the kind of web design Canberra needs, you'll want someone who can help with graphic design.

    Consider the following webpages and their branding, and think about how a professional graphical designer could help you achieve the same iconic, instantly understood and recognisable branding.

    What about something as simple as the shape of a logo, like an apple. A circle with a bite out of it and a leaf on top. Instantly recognisable branding from the shape alone, no text required, no matter the colour.

    What about colour?

    Everyone knows Facebook is blue. From the logo to the thumbs up on the "Like" button, in social media blue means Facebook. An entire colour, all to itself in a business space. That's the power of good graphic design.

    A simple line can sell an entire brand. Consider the arrow that goes from A to Z in the logo. What does that tell you at a glance? That they have everything from A to Z. A store that sells everything.

    A good graphic will speak, almost literally, with the right typography. But typography is literally what your business is saying, it is how your business speaks its own name.

    Trying to fit all of that one logo can get cramped. There is so much our professional graphic designer can do for your web design. They know what to leave in, and what to take away, and how to let it breathe.

    Canberra Web are the digital marketers Canberra trusts, from our experience web hosting Canberra locals to search engine optimisation, we are the web design Canberra needs to make the most of your web presence.

  • Why top quality web design is important

    Every business needs a website, especially in today's digital age. If your current company website looks outdated compared to the competition, then it will not only affect your sales and the number of people using your service, but it can also affect your credibility too. Here are some key components to keep in mind when designing a website.

    1. Brand consistency

    If your company has a logo and that logo is used frequently in a variety of print materials, such as letterheads or business cards, then it must be carried over into and throughout your website design. It's important for your customers to be able to recognise your brand in all forms of communication including online, so they can recognise you.

    2. To build trust

    Building trust among your customer base is extremely important. However, it won't be successful unless you find out what your audience wants and consider their values. If you strengthen the dialogue with your customers, you can implement what resonates with them positively in your web design. As a result, your websites traffic increases. Therefore create a website that your customers will want, love and keep returning to.

    3. Reading patterns and SEO

    High-quality web designers will know that placing important information in particular areas of a website can also increase search engine optimisation (SEO). When you incorporate important keywords within the HTML-based text, search engines such as Bing and Google are able to crawl the website easier which therefore improves your search engine rankings and gives your website more visibility and credibility.

    4. Solid navigational structure

    When a customer visits your website, they will either know exactly what they are looking to find, or they will have stumbled across it and will be looking for you to explain it to them. It will then fall to your site's navigation structure to enable them to quickly find what they need and to explain why your brand is unique. Poor navigational structure is confusing and will cause an increase in drop-off rate from dissatisfied customers. This is where top quality web design comes in, as a good navigational structure will be built into your website from the foundations upwards, and be considered on each step of the building process.

    Creating a high-quality website is a brilliant way to create a user-friendly environment and if a website is designed properly, your customers will continuously return to your site. Don't skimp on web design, contact Canberra Web.

  • Why you should use SEO

    SEO, or search engine optimization, is one of those buzzwords in the market at the moment that everyone is using, but not many know what it actually is or means.

    Some people will tell you it's as critical to a business as breathing is to a human. Others will say its an expensive waste of time, everyone is entitled to their own opinion. But what actually is SEO and why should you use it in your business?

    What SEO is

    SEO is not one tool or one activity. It is a combination of activities that allow search engines such as Google to find your website and trust you for reliable and easy to access content. At its core, SEO is understanding your audience, how they search for information and what keywords or phrases are they are looking for, so you can provide the content that they need.

    How do you use SEO?

    Once you understand who your audience is and what they need, you can write content that uses those keywords, phrases or content in a way that is easy for engines to locate and access.

    Promoting your content to be shared on different sites and linked to by others will increase trust and your authority as a content provider.

    How it works

    When your SEO strategy and all your interconnecting activities are working well, your web rank will improve. This means you will appear closer to the top of search engine pages, and more traffic will be driven to your site. This often creates a virtuous cycle that continually reinforces itself. All you have to do is to make sure your content is up to date and refreshed regularly.

    The reasons you should use SEO

    Everyone today uses search engines to search for information, services or products. Through SEO you have the opportunity to capitalise on the opportunities provided through this trend and access customers who may not have been accessible through other channels.

    Driving increased traffic through your website and increasing exposure to your business can only be a good thing if you want your business to grow. SEO provides you with the opportunity to do this.

    Get involved!

    Speak to a digital marketing agency Canberra based expert today to build a strategy for your business and get SEO working for you.

  • Why you shouldn’t use a free online website builder

    It might be tempting to use free website builders like WIX and Weebly. They’re cheap and they seem so simple for you to put a website together – what could go wrong?

    But like with anything, you get what you pay for, and your website is no different.

    If you decide to go with the cheapest or free option, you might regret it later.

    Free website builders aren’t great for SEO

    Many of the free website builders out there aren’t search engine optimised. This means when you build your site, it will be a struggle for it to rank highly in Google searches. And this could spell disaster for your business.

    The structure and code of a website affect how SEO-friendly it is, and these free websites aren’t very SEO friendly at all. Some of them are built completely in Flash, which certainly isn’t Google-friendly.

    Unfortunately, you don’t have code control when you use these free websites, so you can’t even change the coding if you wanted to.

    Mostly one-page websites

    Another element for websites which rank poorly is when they have just one page.

    Google loves websites with multiple pages, as these are seen to be more informative, and yet many of the free website builders only feature one page.

    This can be very limiting, not simply for your online presence but also for your business.

    A website that’s lacking structure

    Another issue with these small websites is that they often don’t have a beneficial website structure. And it is this structure which is very important for SEO.

    For example, if your website is organised in a detailed way, it will have a hierarchy, and this is something that search engines like Google love.

    This means a blog post might have a hierarchy such as

    Google loves these URLs as it helps them to pinpoint content on the web, meaning it can find your content. If your website isn’t full of these kinds of links, then Google won’t look favourably on you.

    These are just some of the many reasons why you should avoid online free website builders.

    If you’re looking for a new website, why not go with a Wordpress design Canberra-based business such as Canberra Web? We can help! Get in touch today for more information.

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