Hitting publish on your website doesn’t mean you will make sales instantly. Creating a website with beautiful design features doesn’t mean you will have people flocking to your site. And colours that rock and images that are on point don’t make you millions instantly.
The reality is this: mistakes will happen on your website, mistakes you are 100% in control of, and these will be hurting your website's performance, whether you know it or not.
The good news? These are all mistakes that can be fixed. From years of analysis and experience, we know which common errors most website owners make, and how easy they are to amend.
Where is the SEO?
When we look into the finer aspects of a website that is struggling with traffic or making sales, what we will normally see is a lack of SEO. There are many SEO components that might be missing or incorporated incorrectly; this could be anything from a failure to add in the relevant SEO plugin, unspecified permalinks that contain numbers instead of keywords, misuse or lack of heading tags across every page, or a keyword strategy that hasn't been implemented into the copy of every page.
Thankfully, the fix is easy. Invest time and money into your SEO strategy and ensure it's implemented correctly. SEO is the building blocks of being found by your customers and you are selling yourself short by missing crucial fundamentals. If it is the only thing you spend your time and energy on, it is worth it.
Are you using a reliable builder?
We have tested, used and designed with many different website design builders, such as Wordpress, Joomla, Woo Commerce, and even WIX. We know from this experience what is going to work for business, and what isn’t. Simple drag and drop builders like WIX may seem easy to use, especially if you don’t have website design skills, but there is a reason for their simplicity. Builders like this don’t offer the complexity of SEO, design or functionality, and rarely create an impact online compared to their rivals, like WordPress.
Investing in a new website created on the right platform will ensure your ideal audience will find you. Set yourself up right from the beginning and your business will thank you for it.
Are you analysing your progress?
People often assume they aren’t making sales because their website is ‘failing’. It is a big assumption to make without actually knowing the true performance of the website. There are many factors at play, and it might not necessarily be your website letting you down. So, how do you know how well your site is performing?
It is easy to start analysing your traffic. Simply implement Google Analytics, or any analytics, into your site. Once you have some data, understand the traffic you are getting. Where are you getting the most amount of visitors from? What pages do they go to most? Once you have a picture of your traffic, and what gaps there are in your marketing, start centring your marketing around improving the weaker areas, and capitalise on what is working for you.
Are you making any of these mistakes? Or has your website been underperforming and you are unsure why? Shoot us an email at Canberra Web, we would love to help you!