When you are thinking about web design for your Canberra business it is tempting to take it into your own hands. Your business is your baby. You’re the one who’s been there from the beginning, you’ve been doing everything from answering the phones to processing the accounts from day one. Why shouldn’t you use a free website builder like WIX?
Well, there are so many reasons. Most important to remember is that you get what you pay for. So, what are you getting when you don’t pay? Here are the top three reasons you shouldn’t use WIX for your business website:
1 – WIX is free and easy
Now, these might sound like good things. But free and easy are not what you should be looking for in a website. WIX doesn’t know what your customers want, or what Google is looking for either.
WIX makes it easy to gloss over important website elements such as search engine optimisation. Google is interested in your page titles, your content and the structure of your site. WIX doesn’t tell you any of this nor makes it easy to edit the way Google sees (and therefore ranks) these parts of your website.
2 – Web design with Canberra Web will evolve and grow
Building a website isn’t supposed to be easy. Forget what WIX is telling you. Website building, digital marketing and website design are complex areas. They are also changing and evolving all the time. The way people use the internet changes over time. The way Google sorts and ranks content on the web changes daily.
Therefore, you need to work with a web design Canberra based business who can help you build an integrated and high performing site for today and one which will take your business into the future. Your relationship with your website builder should be an ongoing one. As your products change and your customers change so too should your website. A high-quality full-service web site builder like Canberra Web will also be monitoring how your website is ranking and how it’s being used. This allows them to make continuous adjustments to keep you at the top of your game, and your website at the top of search engine results.
3 – WIX isn’t a free website building platform
A WIX website is only free if you are happy to have their banner ad at the top of every page of your site. This takes up valuable space at the top of your web page which could be being used to promote your business and complement your branding. It also tells every visitor that you have scrimped on your website build and design. So where else are you cutting corners in your business?
The only way to get rid of the WIX banner ads is to sign up for a monthly payment plan. You also can’t add Google Analytics to a free WIX website. So something that seemed like a free and easy option isn’t free at all.