CanberraWeb provides PPC/AdWords management services throughout Canberra
PPC - what is it?
Pay-per-click (PPC) advertising, including powerful platforms like Google AdWords, is a highly effective formula for internet-specific advertising. In PPC, online advertisers pay internet publishers like Google when ads displayed in search listings or websites are actually clicked by a potential customer.
Crucially, advertisers don't pay at all until someone actually clicks through to a website.
Why is PPC better?
While SEO (search engine optimisation) is important, it can be a slow process. In competitive industries, ranking high in search rankings is an arduous and inexact task and that's why PPC is a popular and effective advertising method.
If done right, PPC can deliver targeted traffic to your website, but it needs skills, knowledge and technical know-how to get it right. Even experienced marketing experts cannot rival PPC analysts like CanberraWeb who know how to get the most out of this powerful yet complex formula and have a proven record for delivering results.
Why you need PPC
In short, you need PPC because you need every edge over your competitors - and they are using PPC. You can prove this for yourself by typing a keyword into your browser and seeing if your rivals are at the top. If they are, you need to be there as well. And if they're not - you still need to be there.
Why you need PPC management
Drafting PPC ads is even more complex than it seems, because it's not just about choosing the right keywords and making the right bids. Successful PPC ads are specifically structured and written to target the right internet traffic for you, in terms of who they are, where they are, and when they are online.
How Google AdWords works
Google AdWords is the leading PPC platform, with a 67% market share and more impressions and clicks than any rival.
Your Google AdWords ad can appear:
- At the top and bottom of Google search listings
- On specific websites and blogs
- In targeted users' web activities after they have visited your site
How CanberraWeb can manage your PPC campaigns
CanberraWeb are experts in improving your search engine quality score and your landing pages, and targeting your PPC campaign for success. Our premium services include:
- A dedicated account manager being assigned to begin to understand your business, customers and ideal PPC campaign, who then keeps learning about your business to make your campaigns ever more successful
- Analysing a range of factors including the market and trends to decide ideal keywords
- Handling the crucial, complex and confusing task of bidding on targeted keywords
- Maximising results within your budget by designing your campaign around the right priorities
- Crafting the perfect, effective ad title and description with our highly experienced team of writers
- Constantly reviewing your PPC campaign, including monitoring progress and clicks through, therefore maximising conversions, sales and leads
Contact us now to find out how we can help your business.