An effective brand strategy

The importance of brand

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Think of Nike. What popped into your head? It was the tick, wasn't it. Think of McDonald's? A big M. Shell petrol? That big, bold, red and yellow logo.

There is a reason that these brands are some of the most popular in Australia, and it's not because their product is necessarily best in market. In a global economy, flooded with hundreds and thousands of companies vying to sell you their version of the same product, branding is the difference in ensuring yours will succeed.

Although business ideas often start with a product, it is the branding that takes it to the next level. Having a logo that is unique, relatable and instantly recognisable is a good way to start. Not only that, but a logo puts a face on your company to show the world, and should be reflective of the type of business you run, and the product and services you provide. That's where different colours, shapes, graphics and even company mottos that are tailored to your industry come in.

Logos go everywhere - it's not just what's on display at your shopfront, but what's on your business cards, brochures, website, letterheads and e-mail signatures, not to mention print and television advertising, so it's important to get it right from the start.

When it comes to designing a logo, you should know what you want that image to represent. Graphic designers can help you realise your vision, but they can't tell you what your brand should represent, whether it be fun, new and quirky, or classic, old and dependable. Take the time to think these things through and check out your competitors' logos before taking the next step and putting together a great design to become the face of your brand.

Before you get in touch with our graphic design team at Canberra Web, ask yourself these three things:

1. Who is my target audience?
2. What are 3 words that best describe what I want my brand to reflect?
3. What vision am I selling?

Now contact us today for your personalised graphic design in Canberra and we will help you figure out the rest.


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