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Today, you can create a landing page in minutes. Unfortunately, speed alone isn't enough. Though necessary, on its own it can't drive conversion. In this post, we will share the five fundamentals of a landing page to serve that can help you drive your Google AdWords campaign further.

1. The target audience

Your landing page is a communication piece. Hence, it has to speak to the right target audience to convince and convert. Without a laser focus, it may speak to everyone but is listened to by no one. Nothing can be more frustrating than to have clicks or impressions but zero inquiry. Be clear of the target audience when you conceptualise your landing page.

2. K.I.S.S

In other words, keep it simple and succinct! Every content and visual must guide the target audience towards the call-to-action you want them to take. Clutter is an effective landing page's greatest enemy. It distracts and confuses the reader. A landing page should excite and interest them.

3. Use visuals to maximise the impact

A picture paints a thousand words. Humans are visual creatures. We are drawn to them. Visuals trigger interest to read or learn more. It also facilitates memorability. Finally, visuals enhance the aesthetic appeal of the landing page. In IoT, the average consumer is bombarded by thousands of landing pages. What will make yours stand out?

4. Testimonials sell

Today, people tend to believe the reviews and recommendations of others more than claims made by brands in their ads. The connected consumer has a multitude of sources to learn of a brand's or product's effectiveness. In the digital age, word-of-mouth marketing has grown more powerful than ever. Use it to your advantage in creating a growth-centric landing page.

5. Clarity

Keep your copy succinct, not just short. Make sure it is digestible and easily understood. Fortunately, there are many tools to help you achieve this. They can help you proofread, edit and even make suggestions.

Your landing page is the gateway to your target audience. Ensuring it is optimised to this end is critical. Speak to us to learn how you can achieve this.

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Successful Landings

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  • Duncans Plumbing


    "Canberra Web upgraded our website to the latest responsive design and have increased our search rankings to the top of Google.
    Thanks Again for the great work."

    Jason Duncan

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  • Universal Tile Ventilators


    "The best decision we made was to engage Canberra Web. Canberra Web created exactly what we wanted for our website. They really listened to what we wanted and created an eye catching website which shows who we are and what we do. We had an marked increase in enquiries after updating. Canberra Web are also very knowledgeable with Search Engine Optimisation, rocketing our website to one of the top ranking in our field."

    Kevin Baker

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  • Happy Days Amusements


    "Our previous website was past its use by date, we needed to update. The way business is today you need to stay ahead of the rest. Canberra Web have certainly built us an excellent website making it very easy for our customers to use our services, getting increased results."


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  • Gungahlin Concrete


    "We needed a website that exhibited our professionalism in the Canberra region, Canberra Web has certainly done that. Thanks for the great job."


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  • Jester Coffee


    "We approached Canberra Web to develop an online shop. This website is working very well for us we would recommend them to anyone."


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  • Pevitole Constructions


    "Dear Canberra Web, Today I had my first enquiry from a customer, that found us via website. Great news and thanks."


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