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Whether a billboard or website design, the desired impact is similar. They have to engage the target audience. With the average attention span of humans at only 8.25s, a good design is critical. So, what's the link between a Google AdWords campaign and your website design?

A good campaign drives traffic to your website. Once there, your website's 'job' is to convert that traffic into at least enquirers, if not customers. However, poor user experience may lead to visitors leaving your website prematurely. For example, Google has reported over 7 in 10 will leave a website if it isn't mobile-friendly.

How to design a user experience to drive growth, traffic and engagement?

1. Develop customer intimacy

Know your customers well. Make it a point to understand their needs, motivators and online behaviour early in the design phase. This depth of understanding can be applied in your Google AdWords campaign too.

2. Buyer's journey

You've got a very short window to nurture engagement. When prospects see what they're looking for in the first instance, there is a chance they'll hang around a while longer. Both your website and Google AdWords must reflect where prospects are in the buyer's journey when they go online.

3. Map their journey into your brand

With technology today, just about every format and design can be done from the comfort of your mobile device or desktop. And they are pretty intuitive too, requiring hardly any knowledge of web design. But remember, the website is for your target audience. Map the journey of exploration they are likely to take. You may not get it 100% right, but rest assured it will be close enough.

4. Test

It's a small investment to make relative to the potential return. After all, you've got to make sure it works. Test your website design like you would your Google AdWords campaign. You'll gain invaluable insights into their web search behaviour.

To gain attention, let alone conversion is challenging. However, good user experience and targeted Google AdWords campaign can lead to success. Connect here to learn how you can make work well together.

Launching Canberra Businesses

Web Design

Essentially the cogs that drive your website, web development deals with how your website works and how your users get things done.

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SEO

Arguably the most vital part of any website, Search Engine Optimisation ensures your website can be found on the search engines.

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Google Ads

Need to give a boost to your organic SEO efforts? SEM, Search Engine Marketing or Google Ads gives your products and services the kick they need.

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Successful Landings

google rating 5 stars

  • Duncans Plumbing

    5star

    "Canberra Web upgraded our website to the latest responsive design and have increased our search rankings to the top of Google.
    Thanks Again for the great work."

    Jason Duncan


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  • Universal Tile Ventilators

    5star

    "The best decision we made was to engage Canberra Web. Canberra Web created exactly what we wanted for our website. They really listened to what we wanted and created an eye catching website which shows who we are and what we do. We had an marked increase in enquiries after updating. Canberra Web are also very knowledgeable with Search Engine Optimisation, rocketing our website to one of the top ranking in our field."

    Kevin Baker


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  • Happy Days Amusements

    5star

    "Our previous website was past its use by date, we needed to update. The way business is today you need to stay ahead of the rest. Canberra Web have certainly built us an excellent website making it very easy for our customers to use our services, getting increased results."

    Michael


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  • Gungahlin Concrete

    5star

    "We needed a website that exhibited our professionalism in the Canberra region, Canberra Web has certainly done that. Thanks for the great job."

    Peter


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  • Jester Coffee

    5star

    "We approached Canberra Web to develop an online shop. This website is working very well for us we would recommend them to anyone."

    Dai


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  • Pevitole Constructions

    5star

    "Dear Canberra Web, Today I had my first enquiry from a customer, that found us via website. Great news and thanks."

    Peter


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