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Google is the biggest search engine in the world, so it makes sense to have a strong presence there and to make it as easy as possible for your potential clients to find you on Google.

So, how do you ensure your Google Search ads appear at the top of the relevant Google Search? The answer is simple, make sure your ad and your landing page answer the question being asked.

Here’s how keywords impact your Google Ads campaign:

Google gives your ad a quality score based on how well your ad and your landing page relate to each keyword.

For example, an electrician might create an ad to promote their tv repair service. Their ad would be given a high-quality score for the keywords ‘tv repair’ but a low-quality score for the keywords ‘air conditioning repair.’ The same is true of the landing page. If the Google Ad links to a website landing page that’s dedicated to commercial fridge installation, it would receive a higher quality score for those keywords, but a low-quality score for ‘emergency electrical repairs.’

So, it’s vital to your campaign’s success that you pay close attention to your keywords. Create dedicated Ad Groups for each aspect of your business, to ensure your Ads and your keywords within each Ad Group match the relevant landing page.

It also means monitoring the ‘search terms’ people are using to find your business. If people are finding you with the wrong search terms, they’re not finding what they’re looking for and that will negatively impact your quality score. Make sure you add irrelevant keywords to the negative keywords list so you don’t waste clicks. Equally important is adding search terms to your keywords list that ARE relevant to the Ad Group, especially if the search term leads to a conversion.

Make sure your website landing page is also keyword-rich because this tells Google that people will find what they’re looking for there.

Improving your quality score will decrease the amount you pay per click and ensure your ad appears above your competitors’ ads in relevant search results. Most of all, it means prospective clients will find exactly what they’re looking for on your website and are more likely to engage with you. If you are looking for improve your Google Ads or digital marketing Canberra based, contact Canberra Web now!

Launching Canberra Businesses

Web Design

Essentially the cogs that drive your website, web development deals with how your website works and how your users get things done.

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Arguably the most vital part of any website, Search Engine Optimisation ensures your website can be found on the search engines.

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Google Ads

Need to give a boost to your organic SEO efforts? SEM, Search Engine Marketing or Google Ads gives your products and services the kick they need.

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With over 600+ companies hosting with us, we have the hardware and experience to ensure your website is in safe hands.

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Successful Landings

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  • Duncans Plumbing


    "Canberra Web upgraded our website to the latest responsive design and have increased our search rankings to the top of Google.
    Thanks Again for the great work."

    Jason Duncan

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  • Universal Tile Ventilators


    "The best decision we made was to engage Canberra Web. Canberra Web created exactly what we wanted for our website. They really listened to what we wanted and created an eye catching website which shows who we are and what we do. We had an marked increase in enquiries after updating. Canberra Web are also very knowledgeable with Search Engine Optimisation, rocketing our website to one of the top ranking in our field."

    Kevin Baker

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  • Happy Days Amusements


    "Our previous website was past its use by date, we needed to update. The way business is today you need to stay ahead of the rest. Canberra Web have certainly built us an excellent website making it very easy for our customers to use our services, getting increased results."


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  • Gungahlin Concrete


    "We needed a website that exhibited our professionalism in the Canberra region, Canberra Web has certainly done that. Thanks for the great job."


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  • Jester Coffee


    "We approached Canberra Web to develop an online shop. This website is working very well for us we would recommend them to anyone."


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  • Pevitole Constructions


    "Dear Canberra Web, Today I had my first enquiry from a customer, that found us via website. Great news and thanks."


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