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Consider these two scenarios: imagine visiting a street market during your vacation, spending some relaxation time just wandering from stall to stall. You might make a few random purchases and enjoy the overall experience. Now, imagine that you are in a hurry, arrive at a large shopping mall you've never visited before, and are frustrated with the difficulty of locating the store - and the specific purchase - that you urgently need.

How is this relevant to your web design?

Businesses are eager to attract both types of visitors to their Open Cart, Mojo Shop, Magento, or Woo Commerce online site. However, we appreciate that often, there will be many searches which are simply aimed at locating a specific purchase, or products within a single range from which to choose. The 'just browsing' experience, with little time pressure, can cope with a homepage as a starting point. However, this can simply be a frustrating, even off-putting, location for those other, more-focused, visitors to reach.

Using landing pages - a more precise starting point

These are also known as 'lead capture pages' which suggests a more focused targeting process. People searching for that specific product immediately appreciate that this page is providing them with exactly what they need in the way of information. It can then move them quickly on towards that vital buying decision. Crafting a series of specific, clearly focused landing pages, is the equivalent of a well-signed bricks and mortar department store that quickly provides directions to help a variety of customers get to exactly where they wish to be.

Key elements of effective landing pages

We believe our talented team delivers the levels of responsive web design Canberra businesses should always expect. They are highly experienced at creating landing pages which make powerful use of significant product or service specific keywords and utterly relevant graphic design. This results in pages that both attract instant attention as they need to, and build relevant interest as quickly as you would want them to. Paired with a strong, clear call to action, they can then direct people through the buying process, or to other relevant locations within your eCommerce website.

How can we help you 'land' more customers?

If you feel that specifically-created lead generation landing pages would help your business to attract more potential customers, please discuss this with our experienced Canberra Web team, obligation-free of course, by calling us on 02 6223 2222 now...

Launching Canberra Businesses

Web Design

Essentially the cogs that drive your website, web development deals with how your website works and how your users get things done.

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SEO

Arguably the most vital part of any website, Search Engine Optimisation ensures your website can be found on the search engines.

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Google Ads

Need to give a boost to your organic SEO efforts? SEM, Search Engine Marketing or Google Ads gives your products and services the kick they need.

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Web Hosting

With over 600+ companies hosting with us, we have the hardware and experience to ensure your website is in safe hands.

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Successful Landings

google rating 5 stars

  • Duncans Plumbing

    5star

    "Canberra Web upgraded our website to the latest responsive design and have increased our search rankings to the top of Google.
    Thanks Again for the great work."

    Jason Duncan


    Get in touch

  • Universal Tile Ventilators

    5star

    "The best decision we made was to engage Canberra Web. Canberra Web created exactly what we wanted for our website. They really listened to what we wanted and created an eye catching website which shows who we are and what we do. We had an marked increase in enquiries after updating. Canberra Web are also very knowledgeable with Search Engine Optimisation, rocketing our website to one of the top ranking in our field."

    Kevin Baker


    Get in touch

  • Happy Days Amusements

    5star

    "Our previous website was past its use by date, we needed to update. The way business is today you need to stay ahead of the rest. Canberra Web have certainly built us an excellent website making it very easy for our customers to use our services, getting increased results."

    Michael


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  • Gungahlin Concrete

    5star

    "We needed a website that exhibited our professionalism in the Canberra region, Canberra Web has certainly done that. Thanks for the great job."

    Peter


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  • Jester Coffee

    5star

    "We approached Canberra Web to develop an online shop. This website is working very well for us we would recommend them to anyone."

    Dai


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  • Pevitole Constructions

    5star

    "Dear Canberra Web, Today I had my first enquiry from a customer, that found us via website. Great news and thanks."

    Peter


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Blast off with Canberra Web!

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