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A fraction of a second can make a huge difference to your website. Sensational content and fast speeds define a great site, so if it takes a long time for your web page to become visible to a user, you need to do some tinkering. If your site is slow, it can severely dent your traffic and revenue. Here are three ways a slow website loading speed is bad for business.

1. Poor Google rank

Google’s mission is to make web browsing as fast and efficient as possible. That's why when ranking websites, Google takes loading speed into consideration. In fact, <a href="https://medium.freecodecamp.org/website-loading-speed-optimization-in-2018-bananas-e66cc85df8dd">47% of online users</a> expect pages to load in just two seconds. As such, sites with speeds of less than two seconds may lose traffic because Google may reduce the number of visitors it redirects to it. That can significantly harm your online business, so if you want to be up there in the top search results, improve your load time.

2. Low conversion rates

The first step to making conversions, whether it's subscriptions or sales, is to nurture your inbound traffic. But if your site has a slow load speed, you are driving your visitors away. Consider the fact that 40% of users will abandon a site if it takes more than three seconds to load up. In the digital age, no one is willing to wait longer than they need to, which could compromise conversions and lead to a high bounce rate that sends your potential customers to your competition.

3. Poor UX

Visitors will judge your business and the quality of your product by their experience on your website. If your site is slow to load or difficult to navigate, they will equate this user experience (UX) with you as a brand, which could cause your reputation to plummet. Not only that, a slow site speed can mean features on your pages loading at different rates, leading to frustration when users try to click a link only for the page to 'jump', causing them to be directed somewhere they didn't intend. Introduce an attractive web design built around the user experience and with a fast loading speed and you will create an impression of professionalism, efficiency and reliability.

Improve your load speed

You can test how fast your website loads using a free website speed tester . Some tips to improve your speed include compressing the size of images, videos and graphics, tidying up your web design, enabling browser caching, and reconsidering your hosting service.

If it's time to revamp your website so that it loads faster in 2018 and beyond, Canberra Web has an efficient team of web builders you can trust to build and maintain quality websites that never disappoint. We offer services like web hosting, digital marketing and web design Canberra wide, so get in touch today.

Launching Canberra Businesses

Web Design

Essentially the cogs that drive your website, web development deals with how your website works and how your users get things done.

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Arguably the most vital part of any website, Search Engine Optimisation ensures your website can be found on the search engines.

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Google Ads

Need to give a boost to your organic SEO efforts? SEM, Search Engine Marketing or Google Ads gives your products and services the kick they need.

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Web Hosting

With over 600+ companies hosting with us, we have the hardware and experience to ensure your website is in safe hands.

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Successful Landings

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  • Duncans Plumbing


    "Canberra Web upgraded our website to the latest responsive design and have increased our search rankings to the top of Google.
    Thanks Again for the great work."

    Jason Duncan

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  • Universal Tile Ventilators


    "The best decision we made was to engage Canberra Web. Canberra Web created exactly what we wanted for our website. They really listened to what we wanted and created an eye catching website which shows who we are and what we do. We had an marked increase in enquiries after updating. Canberra Web are also very knowledgeable with Search Engine Optimisation, rocketing our website to one of the top ranking in our field."

    Kevin Baker

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  • Happy Days Amusements


    "Our previous website was past its use by date, we needed to update. The way business is today you need to stay ahead of the rest. Canberra Web have certainly built us an excellent website making it very easy for our customers to use our services, getting increased results."


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  • Gungahlin Concrete


    "We needed a website that exhibited our professionalism in the Canberra region, Canberra Web has certainly done that. Thanks for the great job."


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  • Jester Coffee


    "We approached Canberra Web to develop an online shop. This website is working very well for us we would recommend them to anyone."


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  • Pevitole Constructions


    "Dear Canberra Web, Today I had my first enquiry from a customer, that found us via website. Great news and thanks."


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