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Leverage the power of YouTube to market your business online

Did you know that YouTube reaches more 18 to 49 year olds in the United States than prime time television? Cisco also revealed that 82% of all consumer internet traffic by 2020 will be video. Based on these statistics alone, video is an integral channel for communication with online consumers, both now and in the future. Currently ranking as the second most used search engine, YouTube has over a billion users, which is close to a third of all internet users. When you consider this in terms of global marketing reach, your opportunities are endless!

Importance of video marketing

Why is video such an effective form of marketing? Because it packages information in a format that consumers can digest easily. Video conveys information much faster than words and images alone, so you can attract and hold your audience's attention long enough to sell them the features and benefits of your products and services.

Video marketing increases revenue

An Adelie Studios 2016 study found that businesses using video as part of their marketing strategy grew company revenue 49% faster per year than organisations without video. So incorporating video in your online business marketing is essential to increase revenue, as well as build brand awareness and generate sales leads.

How to define your video marketing goals and strategy

Before you decide to integrate video in your digital marketing campaign you initially need to define your goals - what you want to achieve from your video marketing investment. There are many different goals you can set, such as increase sales conversions, grow your subscribers for future email marketing campaigns or funnel traffic to your company website; it's up to you what goals you determine to be relevant to your business marketing vision. The next step in the process is developing a video marketing strategy and campaign based on the goals you've set.

To capture the attention of your target market, your video campaign needs to be entertaining and interesting, or you will lose your audience very quickly. By investing in the services of a video marketing company, you can have video content created that will engage your audience, so that you can reach your digital marketing goals. Video marketing specialists can also set up your campaign and target the audience demographics you are wanting to reach, as well as assess analytics to tailor your campaign for a higher rate of success.

Launching Canberra Businesses

Web Design

Essentially the cogs that drive your website, web development deals with how your website works and how your users get things done.

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SEO

Arguably the most vital part of any website, Search Engine Optimisation ensures your website can be found on the search engines.

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Google Ads

Need to give a boost to your organic SEO efforts? SEM, Search Engine Marketing or Google Ads gives your products and services the kick they need.

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With over 600+ companies hosting with us, we have the hardware and experience to ensure your website is in safe hands.

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Successful Landings

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  • Duncans Plumbing

    5star

    "Canberra Web upgraded our website to the latest responsive design and have increased our search rankings to the top of Google.
    Thanks Again for the great work."

    Jason Duncan


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  • Universal Tile Ventilators

    5star

    "The best decision we made was to engage Canberra Web. Canberra Web created exactly what we wanted for our website. They really listened to what we wanted and created an eye catching website which shows who we are and what we do. We had an marked increase in enquiries after updating. Canberra Web are also very knowledgeable with Search Engine Optimisation, rocketing our website to one of the top ranking in our field."

    Kevin Baker


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  • Happy Days Amusements

    5star

    "Our previous website was past its use by date, we needed to update. The way business is today you need to stay ahead of the rest. Canberra Web have certainly built us an excellent website making it very easy for our customers to use our services, getting increased results."

    Michael


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  • Gungahlin Concrete

    5star

    "We needed a website that exhibited our professionalism in the Canberra region, Canberra Web has certainly done that. Thanks for the great job."

    Peter


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  • Jester Coffee

    5star

    "We approached Canberra Web to develop an online shop. This website is working very well for us we would recommend them to anyone."

    Dai


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  • Pevitole Constructions

    5star

    "Dear Canberra Web, Today I had my first enquiry from a customer, that found us via website. Great news and thanks."

    Peter


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