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    Digital Marketing Agency

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CanberraWeb provides PPC/AdWords management services throughout Canberra

PPC - what is it?

Pay-per-click (PPC) advertising, including powerful platforms like Google AdWords, is a highly effective formula for internet-specific advertising. In PPC, online advertisers pay internet publishers like Google when ads displayed in search listings or websites are actually clicked by a potential customer.

Crucially, advertisers don't pay at all until someone actually clicks through to a website.

Why is PPC better?

While SEO (search engine optimisation) is important, it can be a slow process. In competitive industries, ranking high in search rankings is an arduous and inexact task and that's why PPC is a popular and effective advertising method.

If done right, PPC can deliver targeted traffic to your website, but it needs skills, knowledge and technical know-how to get it right. Even experienced marketing experts cannot rival PPC analysts like CanberraWeb who know how to get the most out of this powerful yet complex formula and have a proven record for delivering results.

Why you need PPC

In short, you need PPC because you need every edge over your competitors - and they are using PPC. You can prove this for yourself by typing a keyword into your browser and seeing if your rivals are at the top. If they are, you need to be there as well. And if they're not - you still need to be there.

Why you need PPC management

Drafting PPC ads is even more complex than it seems, because it's not just about choosing the right keywords and making the right bids. Successful PPC ads are specifically structured and written to target the right internet traffic for you, in terms of who they are, where they are, and when they are online.

How Google AdWords works

Google AdWords is the leading PPC platform, with a 67% market share and more impressions and clicks than any rival.

Your Google AdWords ad can appear:

  • At the top and bottom of Google search listings
  • On specific websites and blogs
  • In targeted users' web activities after they have visited your site

How CanberraWeb can manage your PPC campaigns

CanberraWeb are experts in improving your search engine quality score and your landing pages, and targeting your PPC campaign for success. Our premium services include:

  • A dedicated account manager being assigned to begin to understand your business, customers and ideal PPC campaign, who then keeps learning about your business to make your campaigns ever more successful
  • Analysing a range of factors including the market and trends to decide ideal keywords
  • Handling the crucial, complex and confusing task of bidding on targeted keywords
  • Maximising results within your budget by designing your campaign around the right priorities
  • Crafting the perfect, effective ad title and description with our highly experienced team of writers
  • Constantly reviewing your PPC campaign, including monitoring progress and clicks through, therefore maximising conversions, sales and leads

Contact us now to find out how we can help your business.

Launching Canberra Businesses

Web Design

Essentially the cogs that drive your website, web development deals with how your website works and how your users get things done.

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Arguably the most vital part of any website, Search Engine Optimisation ensures your website can be found on the search engines.

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Google Ads

Need to give a boost to your organic SEO efforts? SEM, Search Engine Marketing or Google Ads gives your products and services the kick they need.

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Web Hosting

With over 600+ companies hosting with us, we have the hardware and experience to ensure your website is in safe hands.

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Successful Landings

google rating 5 stars

  • Duncans Plumbing


    "Canberra Web upgraded our website to the latest responsive design and have increased our search rankings to the top of Google.
    Thanks Again for the great work."

    Jason Duncan

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  • Universal Tile Ventilators


    "The best decision we made was to engage Canberra Web. Canberra Web created exactly what we wanted for our website. They really listened to what we wanted and created an eye catching website which shows who we are and what we do. We had an marked increase in enquiries after updating. Canberra Web are also very knowledgeable with Search Engine Optimisation, rocketing our website to one of the top ranking in our field."

    Kevin Baker

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  • Happy Days Amusements


    "Our previous website was past its use by date, we needed to update. The way business is today you need to stay ahead of the rest. Canberra Web have certainly built us an excellent website making it very easy for our customers to use our services, getting increased results."


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  • Gungahlin Concrete


    "We needed a website that exhibited our professionalism in the Canberra region, Canberra Web has certainly done that. Thanks for the great job."


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  • Jester Coffee


    "We approached Canberra Web to develop an online shop. This website is working very well for us we would recommend them to anyone."


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  • Pevitole Constructions


    "Dear Canberra Web, Today I had my first enquiry from a customer, that found us via website. Great news and thanks."


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Blast off with Canberra Web!

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