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3 Steps to better SEO and content

3 Steps to make your website count in Canberra and beyond! 

Search engine optimisation (SEO) is a big part of what we do here at CanberraWeb. So we thought we would take a moment to outline the broad strokes of how to achieve better rankings on search engines, and appear higher on the lists, becoming more likely to be visited.

Step 1: Create trusted material

With Google's updates to their algorithms, the importance of trust cannot be understated. To improve how trusted your site is, develop content that is relevant to your site's purpose, and embed links naturally and when necessary, as any excessive or unnatural links will be picked up and punished by Penguin. Focus on what you want to share with your reader, rather than on collecting more views.

Step 2: Create unique material

You have something to share that is valuable and unique. If you want to draw positive attention from web browsers and the good graces of Panda and Penguin, rely on your knowledge and skills. Rather than using unnatural links, keywords and duplicated text from your own site or other sites, be original.

Step 3: Create quality material

Quality over quantity in all things. Though Panda assesses hundreds of factors, its primary purpose is to establish a sense of the quality of your site. How it judges this is up to debate, but it is generally accepted that it looks down on excessive keywords and anchor text (words with a hyperlink attached), and large numbers of pages with thin content rather than in-depth material. Try to focus your web pages on sharing valuable information with your viewers. Hold their attention with the quality of your work. If you do, you will get them coming back for more and they will naturally link to your site, creating more trust in your website as a result. More quality leads to more trust, which leads to more views!

If this article has helped, or if you have any questions, contact us or leave a comment.

If you are interested in SEO and want more information on how to improve your web traffic, contact us for all your web design needs and web hosting in Canberra on (02) 6223 2222.

Our address is: 5/47-49 Vicars St, Mitchell ACT 2911


Launching Canberra Businesses

Web Design

Essentially the cogs that drive your website, web development deals with how your website works and how your users get things done.

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Arguably the most vital part of any website, Search Engine Optimisation ensures your website can be found on the search engines.

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Need to give a boost to your organic SEO efforts? SEM, Search Engine Marketing or Google Ads gives your products and services the kick they need.

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Successful Landings

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  • Duncans Plumbing


    "Canberra Web upgraded our website to the latest responsive design and have increased our search rankings to the top of Google.
    Thanks Again for the great work."

    Jason Duncan

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  • Universal Tile Ventilators


    "The best decision we made was to engage Canberra Web. Canberra Web created exactly what we wanted for our website. They really listened to what we wanted and created an eye catching website which shows who we are and what we do. We had an marked increase in enquiries after updating. Canberra Web are also very knowledgeable with Search Engine Optimisation, rocketing our website to one of the top ranking in our field."

    Kevin Baker

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  • Happy Days Amusements


    "Our previous website was past its use by date, we needed to update. The way business is today you need to stay ahead of the rest. Canberra Web have certainly built us an excellent website making it very easy for our customers to use our services, getting increased results."


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  • Gungahlin Concrete


    "We needed a website that exhibited our professionalism in the Canberra region, Canberra Web has certainly done that. Thanks for the great job."


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  • Jester Coffee


    "We approached Canberra Web to develop an online shop. This website is working very well for us we would recommend them to anyone."


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  • Pevitole Constructions


    "Dear Canberra Web, Today I had my first enquiry from a customer, that found us via website. Great news and thanks."


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