As a business owner in this digital age, you know that a high-quality website that runs quickly and displays well on the most commonly used browsers is an absolute must. You probably also already know that you’re not going to get this if you use a free online website builder. When it comes to quality website design, you definitely get what you pay for. But a website isn’t the only thing your business needs.

Your website needs exceptional graphics and high-quality, accurate content that is optimised for search engines (referred to as Search Engine Optimisation or SEO). If you want a good reach (and who doesn’t?), you’ll also need social media marketing. For those of you trading online, a reliable and robust e-commerce system is a must and for those of you with a physical presence, you’ll benefit from print marketing in addition to your online presence. You might even be in the market for some app development.

I can hear you thinking that sourcing a specialist for each of these discrete services is a daunting task. You’re probably already feeling overwhelmed by the thought of having to find the time to hunt down providers that will not only do a good job but will also work seamlessly with each other to ensure a consistent brand for your business. Well, stop right there! You don’t need to spend days or weeks researching the best providers. Here at Canberra Web, we provide every one of those services and more.

Our specialists not only excel at providing quality products in each of the above service areas, they also work together seamlessly as a team to ensure a hassle-free experience. No matter where you’re located we can service this wide range of needs remotely but for those of you in the Canberra area, you can talk to our staff in person for that extra, personal touch.

So if you need services that cover one or more of web design, web hosting, app development, graphic design, digital marketing, and print, and most especially if you’re looking for a provider in Canberra, then look no further than Canberra Web. Call us today or come in for a visit - you’ll be so happy you did.

All web developers need to challenge themselves if they are to produce the best results. It’s no surprise that developing and maintaining your website takes consistent effort, and with this in mind, it’s important that you’re building strong habits that you can rely on. Think of your website as a new-born baby. It cannot think for itself, so instead, you have to be the one to constantly nurture it and pay attention to its needs, ensuring it remains healthy and functions well. To ensure you’re employing useful habits for your website management, consider these tips:

1. Keep up with the latest developments

Keep yourself up to date with the latest technology trends and innovations across the entire spectrum of design, UX and functionality. Simply by reading new articles and following the industry's influencers daily, you’ll be able to keep your inspiration fresh and stay informed. You can use platforms such as Twitter, Hackernoon and SmashingMagazine to stay up to date.

2. Update your site regularly

The best sites are those which prioritise security. Get into the habit of updating your site whenever patches are released, and carry out other regular cyber security techniques such as penetration testing to see where your weaknesses lie. It's also a good idea to ensure you're carrying out cyber security best practice, such as having an up-to-date privacy statement, encrypting your site with SSL, and having databases and servers that are backed up.

3. Check out the competition

Spend some time looking at the different websites out there - particularly your competition. Try to work out how they were built and what works and what doesn't. Being able to satisfy the end user isn't just about putting together a neat website that looks impressive and loads with super-fast speeds; it's about understanding who is using your website, what their needs are and how it fits within the broader industry so bear this in mind.

4. Reduce file sizes where possible

As we all know, load speeds are vital to continuing to attract high rates of traffic and keep users on your site for longer. But modern websites need rich media to impress. So make sure you are consistently optimising your images, video and audio content before you upload them. Not only will this improve load speeds and navigation but it will reduce wasted space.

Trends move fast in web design, so if you're about to work on a new web design project, it's important to brush up on your skills to stay ahead of the curve. To ensure you get it spot on, why not speak to us at Canberra Web instead, for the best in web design Canberra businesses can depend on.

The internet economy has revolutionised marketing, opening up exposure to new clients and allowing round the clock business development. Nowhere is this more important than integrating digital marketing techniques across all your digital presences.

Developing multiple exposure options

The more spaces where you have a presence, the more digital exposure you have, and the more potential for generating new business. However, that doesn't mean you should just spam social media accounts across every platform. A few well-developed and maintained profiles that are engaging and clear will work much better than ten poorly executed ones.

The importance of a holistic strategy

Having multiple platforms means you need an overall strategy; they all need to be working towards a common goal. A simple example is using Twitter. Twitter allows you to publish quick, pithy messages for rapid consumption that can capture people's attention. However, there is no point using Twitter without including links or calls to action to your other platforms that have your main means of service delivery (probably your website). Otherwise, there will be no flow on effect to more clients.

For most brands, their overall digital marketing strategy is about developing more client delivery pathways. Understanding how each platform works and how to use them effectively is the key to creating a digital presence that funnels traffic from multiple platforms towards your main hub, which contains the in-depth content that will convert traffic into business.

Website design

Regardless of how good your social media work is, nothing is more important than your website. It acts as the central hub for your brand, responsible for retaining the interest of potential new customers after they have been brought there by other platforms.

Using an expert web design company with proven experience in WordPress design is the only way to guarantee your website is beautifully presented and functional. Consumers are extremely discerning about website quality, and nothing is more off-putting than a poorly designed site. Canberra Web are a local Canberra web design company with expertise and experience in website design and digital marketing strategies to give your business the boost it needs.

Delivering stunning Sydney Web Designer Services

Increasingly, your Sydney business or organisation is being judged by the standard of website you use to present yourself to your marketplace or audience. People who reach your web presence, either through recommendation or search, will have a range of high expectations.

They will expect to find a web design that is up-to-the-moment, both in presentation and content - yet one that accurately reflects your business attitudes and describes the key products or services that you offer. It's likely that they will conduct more than one search, therefore it's vital that your presence stands apart in what may be a crowded and vibrant marketplace, clearly displaying how you are different to, and the key advantages you offer over, your key competitors.

Equally, the web presence you provide needs content that is quickly understood, no matter the visitor's level of knowledge and expertise in the products you offer, and information or services you provide. Its layout should then allow them to swiftly navigate through it, and to commit to the action you wish.

Why it pays to choose our experienced Sydney web designer team as your partner

Many of the above thought processes are sub-conscious by a searcher, yet vital to the success of their visit. To achieve powerful results, we match your extensive and specific marketplace knowledge to our Sydney web designer team's expertise in the delivery of truly responsive and memorable websites.

Each member of this team is a specialist in web design and its key component elements. From initial development, outstanding graphic design outcomes, powerful and persuasive content creation, through to seamless web hosting, and proven information architecture processes to ensure successful search engine optimisation techniques and strategies, we have it completely covered. Using skilled individual page tagging and dedicated search parameters, we continue to make sure that you are found right where you should be on search engines like Google and Bing, Yahoo, MSN, Ask and many others.

Undertaking vital web maintenance and upgrade activities

Many companies who undertake website maintenance, or regularly expand the site as their business or organisation offers new products or services, or expands into different geographic or demographic sectors, can find the level of work involved to be extensive, and both time consuming and frustrating. This often takes key staff members away from other vital activities, all key to the ongoing success of their business. We are happy to offer the option of either undertaking this work on your behalf, or providing unmatched training and support packages, should you prefer to handle this always evolving area yourselves.

How can our Sydney web designer team help?

Your chance to make the most of our wide experience starts as we find out about your needs and hopes, where you are today and where you want to be tomorrow, during an initial no-obligation conversation.

Our established and experienced team, so often recommended by current clients to new ones, are recognised for the way in which we deliver top notch actions, and powerful results, in support of many web presences, across all access devices.

Contact us now, tell us your ideas, and know that we can work to your budget, and expect to deliver amazing results for your Sydney area operation.

Like in the old adventure movies you may well have enjoyed as a kid, imagine you had just bought or found a map showing you an island where hidden treasure had been buried. You are excited and enthusiastic, yet on opening the map, you are disappointed or frustrated to find only an illustration of a large island itself, perhaps with a few dominant features and points of interest.

Sadly, the one thing that is missing, crucial to any search you wanted to mount, is the fabled 'X' to mark the spot where the actual treasure is buried! You'd probably throw the document away in disgust; you'd be unlikely to take the time or make the effort to head to that location simply on the off-chance that you might get really lucky!

What has this to do with your ecommerce website?

A Wordpress or Joomla designed website for your Canberra business, whether you have a Magento, Woo or another ecommerce platform, is, in a way, like that treasure map for those who arrive through an online search. All too often potential customers who visit such a site and are looking for a specific product or service will be greeted by nothing more than a fairly bland map of some random key elements of that business on a generic homepage. Some simply then leave in frustration - depriving that business of a customer they didn't even know they had managed to lose!

Clearly marking the location of your treasures

The answer, like the 'X' on the map, is to provide a clear location for the searcher's visit. Using individual landing pages, each designed to respond to specific search terms, be they product, service, or even location-based, gives the visitor the best chance to easily unearth the treasure that they personally are looking for. Again, like a map, you can provide simple instructions - or steps to follow - so that they can quickly complete the acquisition that their search quest has been designed to gain.

If you'd like to discuss how best to improve your navigation, content and design to make sure that your ecommerce website always hits the spot, please contact our team of graphic design and digital marketing specialists Canberra Web.

The most common reason that businesses do not carry out new web design in Canberra is because of a belief that their website is fine as it is. The mentality of 'if it ain't broke, don't fix it' often rules over common sense with website management, but this attitude could be costing you business. Your website may tell people what your business does and how to contact you, but is it really generating new leads and ensuring that you are converting customers? Here we explore the four major benefits to new web design in Canberra.

1 - Improving bounce rates

The bounce rate for a website relates to the number of people who click immediately away from the website once they arrive there. Bounce rates are typically higher for older websites because they are less attractive and information tends to be less clear. With a new and neat website design you can reduce bounce rates and retain a greater number of potential customers.

2 - Responsive

New websites are also capable of being responsive, meaning that they are able to adjust themselves to the platform or device that the user is using to access them. Millions now won't even bother with an unresponsive website and will simply click away.

3 - Reviewing statistics

With new web design platforms such as Joomla, Woo commerce and WordPress it is easy to integrate data capture that will allow you to gain greater insight into your websites. WordPress web design in Canberra will provide you with statistics that can tell you a great deal more about your customers, where they are arriving from and how they behave on your website. Armed with this information you will be able to tailor your offerings for an increased rate of conversion.

4 - Search Engine Optimisation

New websites will also be built around keywords that customers are likely to search for. This means that your ranking in Google and other search engines will be improved and your website will be easier to find. By optimising your website for search you will be able to increase your profile and generate more business for your company.

Carrying out web design in Canberra will offer you a more up to date platform that is more likely to engage customers. For many the process can greatly increase trade and offer greater income for the business too.

How many politicians, when presenting themselves to the electorate, make offers and promises to voters that are not later fulfilled? This doesn't necessarily mean that electors are being deliberately misled; perhaps life and circumstances simply intervene to prevent aspirations becoming reality. Also, it can be a case of telling people what that candidate thinks they want to hear.

The difference between presence and pretence

The latter is described in a dictionary as the attempt to make something that is not the case appear to be true - or as a claim to have a particular skill, ability or quality. Other definitions talk about a 'false display' and 'inventing imaginary situations'. Presence is defined as the state of fact of existing, occurring, or being present.

How does this apply to web design or digital marketing in Canberra and elsewhere?

Quickly leaving aside unacceptable practices which lead to deliberate deception, we believe that online pretence is the result of an honest belief in the products or services being promoted, and what they can achieve for buyers and users, or a genuine wish that this is how it will be.

The problems then arise when potential customers have been given such expectations which are not delivered, at least to some degree. Whereas, in the past, these individuals might have complained to work colleagues, friends or family members, their anger had a limited scope. With the advent of social media, in all its forms, such annoyance can find a wide, and quickly responsive, audience. Great damage can be done to the reputation of a company or organisation, even when a genuine attempt to deliver the product or service, or rectify any fault, has been made.

Offering a practical solution

Agreeing that such problems are accidental in their formation, a key factor is often that web design and digital marketing activities are undertaken completely in-house. The business is presented from an insider's point-of-view, which can be idealistic or overly optimistic.

This is why for digital marketing and website design needs, more Canberra businesses are turning to our talented Canberra Web team. We match our realistic outside eye with their insider business acumen to deliver an online presence that is positive yet practical in its promises, built with ambitious yet achievable aims.

If you believe this would be a positive step for your business or organisation to consider, please contact us now for an obligation-free conversation...

Everyone understands that the final step after getting people to your website is to convert them, but far too few people are using landing pages properly to achieve this. 44% of clicks for B2B companies go directly to the homepage of the website instead of landing pages (http://www.meclabs.com/training/). Your website homepage may be optimised for an organic visitor but it certainly isn't the right follow on from an advert. Here we explore the importance of landing pages and why you should use them.

What is a landing page?

A landing page is a web page that will allow you to capture the imagination of a visitor. Good landing pages will target a specific audience and will encourage this person to engage in a particular way. This may be by buying, downloading or subscribing.

How do they work?

Landing pages offer a direct route from a call to action to interaction, creating a genuine and valuable lead for your business. What a landing page does differently is that it offers your potential customer a direct route to follow. Instead of advertising one service and then taking a customer to your homepage where they can choose from a range of services, landing pages take them directly to a point of engagement with your company. Whether or not this is to sign up for a consultation or find out more, it completes the journey for the client so that they don't have to click again. This will reduce bounce rates dramatically and hugely increase interactions.

Why you need to start using them today

These simple reasons should make it clear that you should start making better use of landing pages today:

1. Generate leads easily - Landing pages can dramatically improve your lead generation by increasing your ability to convert customers.
2. Give offers a home - Offers can sit comfortably on landing pages where they are not commonly accessible. This saves you from the trap of discounting custom that was yours anyway.
3. Collect information - Landing pages allow you to start a conversation and learn more about visitors. Doing so will help you to develop your marketing strategy.
4. Understand prospect engagement - Landing pages allow you to track conversions so you can rate visitors by value and hone your marketing more effectively.
5. Fuel other channels - Landing pages can provide you with fuel for other marketing channels, giving you something to promote and drive customers towards.

Being able to easily navigate your way around a website is an integral aspect of website building. For a potential customer, there's nothing more off-putting than being unable to find the information you need on a website. Here are some of the reasons to take navigation into account when it comes to your business' website.

Professional presentation

If there is no clear navigation on your website, it will seem unorganised to potential customers. The lack of structure can give an impression that your business itself may be inefficient, which is the last thing you want viewers to think.

Having a navigation bar on your site, or tools which make navigation easy shows that your website is accessible and holds all the depth of information your customers may need.

An easy and enjoyable experience

Visitors to your site want to be able to get straight to the point of their visit- they don't want to have to figure out the way your site works! With simple to follow navigation, viewers can feel at ease on your site. This means they may spend more time enjoying your site and come back again. Good navigation also means viewers can speed up their search efforts.

Higher conversion rate

When using quality navigation on your website, visitors are able to reach the information they came there for easily. Navigation encourages exploration, leading viewers to see more of your products or services. The more they are able to see of what services you're offering, the more likely they are to sign up, make a purchase or book your services.

Good quality navigation goes hand in hand with SEO, enabling proper indexing by search engine spiders. This means your site will come up higher on more searches when quality navigation is in place, leading to more click-throughs.

At Canberra Web, we place emphasis on creating high-quality navigation when building your website. We offer a wide range of services to get your website working for you. Call or email us today to see how we can assist you with the best web design Canberra has to offer.

If you want your business to be competitive and professional then you need a strong and powerful website that is properly integrated, easy to find and suited to the needs of your customer. Sale generation and credibility come with a good website, but there are 5 other key factors for why you should get your website designed by a professional web design company in Canberra.

A truly custom design

When you hire a web agency to design a website for you, you will get a truly custom design that is suited to your business and optimised for your customers to use it with ease. The web designer will evaluate the needs of your business and will use their expertise to create a site that actually works for you.

Easy navigation

A properly designed website will be easy to navigate and user-friendly. Your customers do not want to search for information and you shouldn’t make them. A professional designer will be able to make your digital marketing in Canberra platform far easier to navigate.

Using new technologies

The internet changes all the time and the next new technology is always round the corner. Whilst you may not be aware of new functions that can boost your sales, it is the job of your web designer to integrate these new technologies to give you the best advantages.

Search engine compliance

Search engine optimisation is essential to get your website to the top of google and other browsers. If you can get to the top then you will get more traffic to your site and this all begins with the website. Your professional website designer can help you to create a compliant and effective website for SEO.

Ongoing maintenance

No matter how good your website is it will continually need to be updated. An agency specialising in digital marketing in Canberra is the perfect solution for this because they can provide ongoing maintenance without eating up your time and without great costs. Bringing this in house will be less effective and generally costs more.

To find out more and get your website design in Canberra underway today, contact us here (https://www.canberraweb.com.au/index.php/contact-us).

Investing in web design makes simple business sense - if you’ve got something to sell, then it’s imperative that you have a website to promote your services and products online.

Designing a website that stands out from the crowd is difficult when there’s a saturated market of free bland and drab themes out there that every business seems to be using.

Here’s three reasons why you need great web design.

#1: Visually Attractive Websites Achieve in More Sales

Your clients are just like you. They research their purchase before they buy. If you find a website that is unattractive does it make you want to click through to find out more; or click that away and return to the search results?

Using a professional for your web design will ensure that the first impression you have is memorable and likely to result in sales.

#2: Mobile-friendly is the Googling Way of the Future

What back-end changes are needed to make a website mobile-friendly?

Can you fix that buggy menu that appears on a device?

Are your e-store product thumbnails spaced appropriately for Google?

Your experienced web designer can answer these questions and ensure that your site is responsive and meets Google’s requirements for efficient and effective mobile browsing.

Investing in web design means that you consider your user’s experience so that they can navigate your site to find what they need, quickly and easily.

#3: Second Page Results are Meaningless

For your website to be returned in Google searches it needs to meet quite a few criteria. Your site map, your imagery, the words you use, and how your website has been built all come into consideration.

Using an experienced web designer means that your site will be optimized for search engines and returned more often, allowing your clients to see it more frequently and spend more time browsing. All this traffic results in more sales.

Why wait? Invest in Web Design Today

Our professional team support you in your web design Canberra wide and work with you to develop a website that suits your brand and meets your digital marketing goals.

Why is having a user-friendly website so important?

You are probably aware that having a company website is crucial to marketing your business online, so your target market can see the services or products you supply. But ensuring that it's responsive and user-friendly for your customers accessing your site from any device is also vital to keeping them happy and for you ranking higher in search results.

When referring to a site being user-friendly, it means that users can find the information they need quickly and easily. To ensure your site design is user-friendly, there are some important elements you need to take into consideration, such as being mobile optimised, easy to navigate and quick to load.

Mobile optimised

You may have opened up a website on your mobile phone or tablet to find it doesn't configure correctly on the screen of your device. If this occurs, it's an obvious indication that the website is not mobile optimised.

Responsive websites adjust to fit the screen of the portable device they are being viewed on, without having to scroll for content that is hanging off the edge of pages. This is important because mobile devices are now the preferred way to view websites, so much so that Google is soon set to rank their search results based on mobile-friendly websites.

Mobile optimised sites have been carefully designed and coded to deliver a seamless user experience when accessed on any mobile device, such as a notepad, smartphone, iPad or tablet. But it's also important to have a website design that does not degrade the desktop experience at the same time.

Ease of navigation

When you have a website designed, make sure that the navigation panel and pages can be navigated quickly and easily. As consumers have busy lifestyles, if they can't find the information they are after on your website simply and easily, they will go elsewhere, causing you to miss out on business.

Rapid loading speeds

If you have a website that takes a long time to load, it may result in your site having a high bounce rate, which means visitors leaving after only viewing one page. If a website doesn't load within a matter of seconds, many customers will go elsewhere, causing frustration to your online customer and impacting your visits and sales.

These are just some of the many elements that you need to be aware of when having a website built. If you're looking for superior web design in Canberra, contact the experts at Canberra Web today.

Many people struggle to differentiate between a web application (web app) and a website 

A website refers to a location that hosts a page or several pages that are often on a particular topic, e.g. a business or organisations products and services. A website is accessed via a URL (Uniform Resource Locator) online from any computer connected to the internet. Websites are typically made up of static pages with low interactivity.

A web app can exist on the internet or on local intranets. When available on the internet, a web app is often hosted as a separate page on a website. In comparison to a website, it is more difficult to build a web app as it is more resource intensive being made up of lots of dynamic pages with high interactivity. 

In order to build web apps it is essential to understand at least two or more of the following languages if you want to implement server-side scripts that process data:

• Java
• Javascript
• Dynamic HTML
• Silverlight
• PHP
• AJAX

Our programming experts at Canberra Web build more than websites, we create superior web applications that transform your online business or organisations interactivity which in turn greatly improves the user experience. What we do at Canberra Web is endeavour to make sure that your websites image works hard for you with customised applications tailored by our team! 

Canberra web design

Are you after web design Canberra? Canberra Web is your specialist in Canberra Web design.

We are a Canberra web design and online business web model specialist in all aspects of web design in Canberra.

Being visible online and creating a look and feel accurate for your business image all comes down to how a web site is built and quite simply the exposure to content you are wanting your readers to view.

The most important aspects of a Canberra website design lie in using up to date software language, knowing your market, social behaviour and how a site ensures a user will stay and interact with the site we have built. Canberra web achieves this by encompassing multiple disciplines in a one stop web design shop for its customers.

We can design your web from the ground up from graphic design, through development and through to website hosting and stationary printing.

A good website design ensures your viewer reads the correct information at the correct time and encourages your audience to be engaged. Ultimately a Canberra web design should be responsive, functional during use and lack any disruptions to the overall surfing process.

As you know the quickest way to get a potential customer to leave your site is to provide them with illogical back steps or non-functional features through poor web design. Taking a customer to a subject matter not in any way related to the information sought is a sure way to never see them again. Of course Canberra web makes sure these issues will not occur through expert advice high end programming and logical web design Canberra businesses rely upon.

Of course your sites content is required to be deemed correct true and relevant to the individual and to the target market however, this is seldom achieved without the correct web design Canberra will find relevant to its needs.

An accurate Canberra web design will encourage your audience to deem the information as correct, suitable to an individual's requirements and relevant in how it puts forward the information.

A well thought through design will provide its viewers with easy access to contact information, calls to action at the end of a clique cycle and put your business in the best possible position to convert a view into a call and hopefully a sale.

With our highly qualified and experienced workforce Canberra Web can produce a web design Canberra will be sure to find relevant. By working with you from concept to implementation Canberra web caters to your markets every requirement and provides you with a personalised service where you feel you are in control and getting the service which meets your individual or corporate needs.

We will ensure your we design compliments your business requirements and will go above and beyond to ensure all your requirements and those of your particular market is complete in a manner which represents your business in a professional, efficient and friendly way.

To Book an appointment to see what we can do for your business or enterprise contact us on (02) 6223 2222 or visit our portfolio to see what we can achieve for you.

Our address is: 5/47-49 Vicars St, Mitchell ACT 2911

As 2020 arrives, many people make such resolutions. In terms of your ecommerce website, be it a Wordpress, Joomla or other design, our Canberra Web team have come up with a few possible resolutions to help make the most of your online shop. Which of these might be useful for yours...

I'd like my site to be easier to navigate

It's important that potential customers have a smooth transition from arrival to spend! As an insider, you understand the processes they'll be following; it can be easy to forget that their understanding of finding their way to a purchase can be less expert than your own.

I want my online shop to be more effective across all devices

There are still many sites around which look great on a desktop, laptop or even tablet, but haven't been effectively configured to be as welcoming, navigable and impressive on increasingly relied upon mobile devices. Whether your shop is built using Magento, Woo Commerce, Open Cart, Mojo Shop, or other options, its appearance and functionality need to be right for all different access possibilities.

I need my online welcome to be more targeted

Searches are undertaken using the criteria that are important to the searcher. Appreciating these, and assessing how they'll be expressed in the terms and phrases used, it's possible to create specifically designed landing pages to gain an instant connection with their needs or wants. In such cases, this is likely to be more productive than simply directing arrivals to a homepage or general category introduction.

I want more people to be aware of my online presence

Having an effective digital marketing strategy, from carefully targeted email campaigns to a vibrant, constantly refreshed, and engaging presence on Twitter or Facebook, allows a business to make more of all the efforts to craft a responsive web design. Such avenues allow an exponential sharing of information, rapidly increasing and diversifying the reach of your communications.

How can we help?

For the above, and other possible online business-building resolutions, we are ready to help. From app development to digital marketing and web design Canberra wide, our team are ready to discuss your needs. Please call us, obligation-free on 02 6223 2222. Finally, can we wish you a Happy and Productive New Year!

5 important considerations when getting a new website designed

Creating a new website for your business can be exciting, but it is easy to get carried away thinking about every small design detail. There are some basic considerations you need to think carefully about before you brief the designer on what it is you want.

We've explained some of these important considerations below and we hope they’ll help you get the ball rolling on the perfect new design for your company's website.

1. What's reason behind the website?

This might seem obvious, but it is the core consideration for any company’s website and it’s important to portray this purpose clearly to all your website’s visitors. Do you want to get more business through the website? Are you trying to relay important information? Or are you simply trying to entertain an audience? Once you have clearly outlined the needs of your website, you will be able to clearly consider its new and effective design.

2. How do you plan on communicating with your audience?

For nearly all websites, it is vital the content on the page isn’t too cluttered and is easy to read. Remember, online visitors have short attention spans, so you need to quickly grab their attention with a great headline, or use bullet points so they can easily take in the message you are trying to get across.

3. What images will you use?

Images can be a great tool in grabbing your website visitors’ attention. It is important to use clear and high quality images that look professional. If you don’t have any on file, consider purchasing them from stock image sites, as they will really improve the look of your site and make it much more professional than amateur photography would.

4. Will your website be mobile friendly?

These days, most people look at web pages through a variety of devices, from computer screens to mobile phones. If your website is not compatible for mobile with a responsive layout (meaning it automatically changes its size, depending on the screen) then you will miss out on a huge audience. Ensure the website design you choose for your new website is mobile friendly from the start.

5. Is your font easy to read?

It might be tempting to choose a fancy font for your new website but it most cases, the simpler, the better. You want your customers to be able to easily read what you publish on your new site, after all!

We hope these tips will help you to get your new website’s web design in Canberra off the ground.

With an increase in advertisements for DIY website construction, it might be tempting to launch into the process devoid of realistic expectations and the alternative options. You see the term DIY and you automatically believe you are capable of creating a website with no real effort at all.

Claims of sites being constructed in minutes and with the simple click of a mouse producing visually impressive websites that contain all of the features required are generally unrealistic. They, in fact, paint quite a false picture of the complexity and intricacies that lie behind the construction of a professional and polished website that will attract business and connect with potential clients.

Professional, experienced designers

Engaging a professional Canberra based team to design, build and construct your site might be a more prudent and profitable step in the long-term. Canberra Web design, build and maintain websites in WordPress and Joomla, proven platforms when it comes to building functional sites that work easily for the administrator and the client.

From the early stages of graphic design and app development through to the actual hosting of the site, Canberra Web can oversee the process with a professionalism and attention to detail unrivalled in the Canberra region. Just 10 minutes outside the CBD and with a real face in the digital community, Canberra web design and hosting has never been so accessible, affordable and professional. They can even construct an online shop if your site demands it.

Parlaying the appearance and content of the site into actual clients, interest and profitability is also handled by the team with an impressive array of digital marketing strategies that enable maximum exposure. Optimising the site to ensure it is clearly visible on major search engines such as Google, Yahoo, Bing and other key players in the market, is a step missed by many in the DIY construction of a website.

When Canberra Web's strategies are combined with the appearance, performance and ease of access to the content and information on the site, it is easy to see why a quick DIY website fix might have its limitations.

Get in touch

Canberra Web can build a website that will grow with your business as it evolves; remaining current and functional no matter what changes occur within the industry. Contact us today for more details.

Look at a business and what's the first thing you see?

A logo. The logos of the best brands are memorable and explain at a glance what the business is. Wouldn't you like your new web page to have that kind of instant connection with your customers?

There's a lot to consider with graphic design for a webpage you've probably never thought about but our professional graphic designers can walk you through creating branding for your new website. So when you're looking for the kind of web design Canberra needs, you'll want someone who can help with graphic design.

Consider the following webpages and their branding, and think about how a professional graphical designer could help you achieve the same iconic, instantly understood and recognisable branding.

What about something as simple as the shape of a logo, like an apple. A circle with a bite out of it and a leaf on top. Instantly recognisable branding from the shape alone, no text required, no matter the colour.

What about colour?

Everyone knows Facebook is blue. From the logo to the thumbs up on the "Like" button, in social media blue means Facebook. An entire colour, all to itself in a business space. That's the power of good graphic design.

A simple line can sell an entire brand. Consider the arrow that goes from A to Z in the Amazon.com logo. What does that tell you at a glance? That they have everything from A to Z. A store that sells everything.

A good graphic will speak, almost literally, with the right typography. But typography is literally what your business is saying, it is how your business speaks its own name.

Trying to fit all of that one logo can get cramped. There is so much our professional graphic designer can do for your web design. They know what to leave in, and what to take away, and how to let it breathe.

Canberra Web are the digital marketers Canberra trusts, from our experience web hosting Canberra locals to search engine optimisation, we are the web design Canberra needs to make the most of your web presence.

Once you’ve decided to redesign your website or build a new website you have two options ahead of you. You can either buy a theme and learn to build something yourself, or you can outsource the job to a professional. Here we explore why outsourcing your marketing jobs to a professional is the right choice.

The professional look and feel

A professional designer will understand what looks good and what your clients will respond to. While you might be able to have a stab in the dark, this experience is irreplaceable.

Time saving

Remember that your time is very valuable. Using it to create a web page will cost you a significant amount in lost time when you should be focusing on other aspects of the business. Outsourcing the job will save you masses of time and will result in a quicker turn around too.

Boost conversions

Building a website is about so much more than just the look of it. Websites are carefully crafted to get the best possible conversions. A web designer will know how best to achieve conversions and will be able to make a website that leads the customer through to the POS in the most effective manner.

Mobile friendliness

A website needs to be effective on both mobile and on desktop platforms. This scalability can be hard to achieve using online templates, but a web designer will take this into account from the outset. You’ll get a better-integrated web page on all platforms with a professional.

Improved engagement

A professional will be able to improve engagement by achieving the best possible results in fast-loading pages, intuitive navigation and the general experience of using the website.

Find the right developers

To get the best out of your website you should look for the best digital marketing Canberra specialist. You will achieve better results by outsourcing your marketing development to a professional company.

If you’re interested in web design Canberra then contact us here (https://www.canberraweb.com.au/contact-us) to find out how we can help.

Every business needs a website, especially in today's digital age. If your current company website looks outdated compared to the competition, then it will not only affect your sales and the number of people using your service, but it can also affect your credibility too. Here are some key components to keep in mind when designing a website.

1. Brand consistency

If your company has a logo and that logo is used frequently in a variety of print materials, such as letterheads or business cards, then it must be carried over into and throughout your website design. It's important for your customers to be able to recognise your brand in all forms of communication including online, so they can recognise you.

2. To build trust

Building trust among your customer base is extremely important. However, it won't be successful unless you find out what your audience wants and consider their values. If you strengthen the dialogue with your customers, you can implement what resonates with them positively in your web design. As a result, your websites traffic increases. Therefore create a website that your customers will want, love and keep returning to.

3. Reading patterns and SEO

High-quality web designers will know that placing important information in particular areas of a website can also increase search engine optimisation (SEO). When you incorporate important keywords within the HTML-based text, search engines such as Bing and Google are able to crawl the website easier which therefore improves your search engine rankings and gives your website more visibility and credibility.

4. Solid navigational structure

When a customer visits your website, they will either know exactly what they are looking to find, or they will have stumbled across it and will be looking for you to explain it to them. It will then fall to your site's navigation structure to enable them to quickly find what they need and to explain why your brand is unique. Poor navigational structure is confusing and will cause an increase in drop-off rate from dissatisfied customers. This is where top quality web design comes in, as a good navigational structure will be built into your website from the foundations upwards, and be considered on each step of the building process.

Creating a high-quality website is a brilliant way to create a user-friendly environment and if a website is designed properly, your customers will continuously return to your site. Don't skimp on web design, contact Canberra Web.