Launching your business online

What you need to know about your online store

What you need to know about your online store

Too many businesses today think that going online will net them instant profits. Platforms like Opencart,  Woo Commerce, Magento, and others make it easy for any business to sell online.

There are many factors businesses need to consider before they jump on the online store bandwagon.

  1. Planning

    More often than not, businesses make the mistake that as long as they are Wi-Fi enabled, they can immediately open their online store. Most do not sit down to plan or to understand how the digital environment operates. Ensure you do this by consulting with an online shop builder beforehand.

  2. SEO

    SEO (Search Engine Optimisation) or how much Google prioritises your website in its search results is important if you want your online store to succeed. If people can't see your store when they are searching they are not likely to buy from you.

    SEO is achieved through content, page titles, keywords, tags and links.

  3. Platform

    Picking the right platform for your online store is another consideration. With so many free platforms in the Cloud today, how do you know which will give you the maximum result for minimum effort and cost?

  4. Cost

    Do you know your cost? Hosting platforms may appear free but they usually come with a price tag if you want more features. Don’t end up in a situation where you’re slapped with a bill that you did not budget for.

  5. Backend operations

    Backend operations are just as important as front-end sales. Your online store must be able to carry out all the activities involved in completing a purchase from order confirmation to payment, to delivery.

  6. Social media

    Social media platforms are good supplementary selling tools. Have you decided how and what content you want to incorporate into your company’s social networking sites?

  7. In-house or outsourced?

    Do you want a store customed designed for your business or are you happy with a shopping cart style site? Both have cost implications.

An online store can increase reach and improve sales but building one may involve quite a lot of work. Simply putting a store online will not guarantee you that people will flock to your site to buy from you. An effective online store requires careful planning and strategic choices.

For more information on how Canberra Web can help your business design a winning online store strategy, contact us today.

Boost your stores online presence

5 things an online store needs

5 things an online store needs

For many online retailers, ecommerce and online stores are the core of revenue and profit. People can spend countless hours and funds creating an amazing and visually appealing website but often neglect to focus on the most essential part of their online presence - their online store.

To ensure effectiveness, online stores should be built by a professional and external website developer. Investing in a professional service will ensure nothing gets missed. The best platforms to build online stores are Magento, Open Cart, Mojo Shop and Woo Commerce and these are the benefits they offer:

  1. Mobile functionality

    The world is turning digital. The age of laptops being a necessity to conduct business is dying; many people purchase goods and services while in transit – from their phone. If an online store is not mobile compatible, a large percentage of potential customers will be lost.

  2. Visual clarity

    People are busy, they don’t want to spend countless time scrolling through pages to find the goods or service that they require. A clearly defined list with images or a grid is the best way to have a consumer clicking through faster and securing a sale.

  3. Branding

    A company logo and colour scheme should be the most prominent thing on an online store. The store should seem like an extension of the consumer-facing website. Having clear branding ensures consumer trust and confidence when processing payments.

  4. Deal plugins

    What drives customers to purchase? Bargains! An online store should always have the option to run promotions, offer free shipping or even freebies. The latest deals should be advertised in a prominent position on the homepage of the online store in order to grab consumer attention and create a sense of urgency to purchase.

  5. A cart, login and search bar

    These three things may seem like simple additions to an online store; however, they are often missed. A login portal will allow a consumer to save payment details, their address and to track orders faster. A search bar eases the shopping process for the consumer and a cart allows people to clearly identify what they are purchasing – and spending – which may encourage them to purchase more.

Online stores are vital to business success and should always be built by professionals. If you're looking for web design Canberra, get in touch with us at Canberra Web. We will ensure the design and functionality of your online shop perfectly match your brand and target your customer.

Considerations for writing your website content

4 ways content is the key to your website

When it comes to getting your website built, there are many important elements to consider. There's the actual platform and design, the functionality and navigation, the host, the content management system, an online shop, a social media strategy - and more.

But do you want to know what the most underrated but absolutely crucial element of that entire website design is? One word: content.

That's right, so many Canberra Web clients come to us asking for slick, modern and above all simple website designs - and there's certainly nothing wrong than that. But we're consistently blown away by how clients will often want to sacrifice content to achieve a minimal but visually stunning site.

But here's what we tell them about the incredible importance of content:

  1. Information

    Above all else, 'content' is just another way to say 'information' - and that's pretty much why your website visitor is trying to find you in the first place. Remember - they want your details and they want to know about your product or service, and the most direct way to transmit that information is through simple, easy-to-find, high quality and easy-to-understand content. Not just that, the all-important 'Call To Action' - where you actually ask your visitors to stop just reading and actually do something - is only possible within content.

  2. Search engines

    But before that visitor even gets to your site, they need to find it - and that's where the trusty search engine comes in. One of the best ways websites communicate with search engines is through content. So bear in mind that your content is being written not just for your customers eyes, but specifically for the search engine - so make sure it's on-point and accurately describing what your website is all about, so the search engine knows what to do with that information.

  3. Keywords

    To this end, your content should also bear in mind the sort of keywords that search engine users might be typing into their browsers. This is all part of your search engine optimisation strategy, and content plays a huge role. A page of content with targeted keywords is the clearest and easiest way for a search engine to match your website with its search results and the best possible potential visitor.

  4. Internal links

    You'll also notice that website content often includes internal links - a hyperlinked gateway to other pages within a site. This is an easy way for your users to navigate through the most important parts of your website, easily finding what they are looking for. Internal links are also liked by search engines, helping the ever more sophisticated technology to understand what your site is about and how it should be presented in listings.

Finally, great content is quite simply one of the easiest ways to attract, entertain and keep visitors to your site, demonstrating its high quality and value. The team at Canberra Web knows all about how important content is as we do the web design Canberra clients have trusted for years, so get in touch today to find out more.

Improving Magento Store

4 tips for improving your Magento online store

improving your magento online store

Selling online offers low overheads, the convenience of working from wherever you are and the opportunity to work in an exciting, dynamic environment. However, not all online stores are created equal. Here are four tips for making your Magento shop shop work better, whether you're in Canberra or on the other side of the world.

  1. Optimise files to increase speed

    The quickest way to turn off online shoppers is a lack of speed. Your entire site should take no longer than a few seconds to appear. To make your Magento store work faster, optimise all files. Images, for example, take up a lot of space, so it's important to compress them - before uploading them or by using an extension, such as TinyPNG. In addition, you can cut back on HTTP requests by merging your CSS and JavaScript files via Magento's inbuilt tool.

  2. Always run the latest version

    It's easy to get lazy about updates. But it's a big mistake. Keep an eye on your inbox, where notifications for updates appear regularly. Then, when a new version of Magento becomes available, don't delay in downloading it. That way, you'll get to take advantage of the latest advancements in performance. Remember that if you're using any custom extensions or particular themes that you want to keep, you'll need to shift them over from the old version.

  3. Make sure check out is easy and offers many payment options

    You don't want to lose a customer, simply because he/she can't find the way to check out or has an incompatible credit card. Make sure your check out is easy to find and easy to use. Offer a variety of payment avenues, including Paypal, a range of credit cards and international options.

  4. Get the help of an expert

    Building your own Magento store might seem appealing and affordable, but, to maximise long-term success, it's important to enlist the help of an expert. Even if you think you've read everything there is to know, you won't be able to compete with someone who spends all day, every day on web design in Canberra. Plus, you'll have someone to call on in the case of an emergency.

Contact Canberra Web today if you want to find out more about improving your Magento store.