Content is the most important part of a Website!
Businesses and organisations don't always know how to present their product or service efficiently to their target audience. Clever articulation and word play is often needed to capture their attention. If the content is not clear and concise then it can often make it difficult for the reader to understand what is being offered, and as a result devalue the website regardless of how amazing it is visually.
Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.
William Strunk Jr., in Elements of Style
Great content is the cornerstone to any successful website! It must be original, engaging, bold, well articulated and factually based. By staying away from unfamiliar words, Canberra Web's 'content architects' can create user friendly content that is both smooth and balanced without compromising on it's message and quality. Also taking into account the need for increasing the visibility of your website and its longevity, we focus on Search Engine Optimising (SEO) your content so that you are ranked higher up on search result pages.
Being Able to Trust the Content is the Key to Maintaining Customer Loyalty!
Because building trust and relationships is most important for your business or organisation, we at Canberra Web make sure that while we are developing your content for you, you are kept in the loop with updates! If you have provided us with your own content then we can adjust it for you to make it flow smoothly and be consistent across all your websites pages. If you choose to leave your websites content creation in Canberra Webs capable hands, we will aim to make sure your information is correct and true and projects your image in the best possible way.