Effective Search Engine Optimisation for your website
Is your website lost online and not ranking in searches for the products or services you sell? Search engine optimisation (SEO) is the key to increasing your business's visibility, building brand awareness and reaching your target market, resulting in higher revenue. At CanberraWeb, we specialise in SEO and offer a broad scope of services to assist you in reaching your search engine marketing goals.
Search engine optimisation, or SEO, is all about making your website or blog visible to Google and other search engines, like Bing and Yahoo, when your target market is searching online for the products or services you sell. Search engines use algorithms that are designed to analyse digital and social media marketing platforms looking for specific SEO content and features to identify and categorise your business. Without knowledge of effective SEO tactics, your target market may not find you.
How we target SEO:
Our team will arrange an initial consultation with you to discuss your needs and business, before creating SEO solutions and affordable pricing that fits your budget.
- Audit and website optimisation
Next we perform an SEO audit of your site and identify errors based on a 100-point checklist. From there we develop an action plan on how to effectively resolve any issues.
- Keyword analysis and assessment
Keywords are vital for your business to be found online, but it's important to know which have more traction with your target market than others, when they are looking for specific products or services. Our SEO experts will research and assess industry keywords, then incorporate those used more frequently in industry searches within your website.
- Content marketing
Fresh and engaging content that reaches your target market is vital to convert online. Our content writers have the technical ability and knowledge to develop SEO friendly content for your website, based on keyword analysis.
- Optimisation of local search engines
If your business relies on local business, we will focus on ensuring you appear in local searches by your target market - so you'll be found by Canberra residents.
- Targeted link marketing
We will also add credible links to support your SEO content, improving brand awareness and visibility.
- Monitoring analytics and reporting
Our team will assess analytics to see how our SEO tactics are working for you, and tailor our SEO campaign based on the results.
Contact CanberraWeb for an SEO audit and consultation today! See how we can improve your ranking and market visibility.