5 benefits of using Joomla for your website

Launched in 2003, Joomla is the second most popular CMS in the world (WordPress tops the list). Its popularity is due to a number of factors, including its blogs, RSS feeds, composer integration and much more. Here are five benefits of using Joomla for your website.

1. Its infrastructure is open source

Joomla was created with PHP, which is the most common programming language in regards to open source platforms. Because of this, developers around the world have been able to write new extensions for Joomla without any issues, ensuring it will remain popular well into the future.

2. It's flexible

Joomla is highly interactive, and its 8000+ extensions help to make it useful and productive for developers and business owners alike. You can easily add social media widgets to your website, and there are many customisation options available. All the extensions are divided into 33 categories, which makes it one of the easiest platforms to navigate.

3. eCommerce is easy

For eCommerce businesses, Joomla is easily one of the best options on the market. The CMS is eCommerce-friendly, and offers components that have been created specifically for these types of websites. Managing products and related content is straightforward, and there are several options you can consider, such as shipping, PayPal, and payment gateways.

4. Built-in SEO functionality

One of the top benefits of Joomla is that it is SEO-friendly. You can choose your own meta tags, keywords and descriptions that can help optimise your website for search engine results.

Joomla also encourages you to have a Google Analytics Account, a Google+ Personal Account, a Google Webmaster Account, and a Bing Webmaster Account to link to your site, which is a great recommendation.

5. Frontend editing

Not a lot of CMSs allow frontend editing, but Joomla does. This means you can edit content on the website itself. For example, if you're logged in to the website and you notice an article that needs updating, you can edit it directly without going to the backend. This is a great feature for business owners who have very little experience in website development.

For more advice and guidance on Joomla design, Canberra Web can answer all your questions. We're ready to create a Joomla website that meets your specific needs and requirements today.

4 reasons to consider app development in Canberra

31041424126 bdaeb08b37When you think of mobile apps, you might imagine a world of kids' games and social media. But customer service has shifted dramatically in the past few years, and nowadays your business needs an app to keep up with competitors. Here are some of the ways app development can take your business growth to the next level and the reasons why you need to get involved.

1. Mobile usage is on the up

With 95% of Australians now owning smartphones, it's more important than ever for your business to be mobile-friendly. Customers love the ease of browsing and purchasing on the go. Tech is rapidly advancing, with AI devices like Alexa taking over our homes, so soon a business without a mobile app will be seen as behind the times and stubbornly old-fashioned.

2. Improving customer experience

Now more than ever, customers are looking for ease and simplicity above all. Next-day delivery and contactless payments have increased our expectation of immediate, effortless shopping, and mobile apps are the perfect way for you to incorporate this into your business. With a more minimalist interface than a website, well-designed mobile apps make it easier for you to direct your customer towards the next step in the payment process.

3. Increase growth and loyalty

With a plethora of features like loyalty points systems, push notifications for discounts and sales, delivery information and more, a mobile app makes it easy for you to communicate with your customers. These reminders show your customers that they are valued and make sure your business always stays in the back of their mind.

4. Quality development

By working with an experienced app developer, you can be sure that your app will be unique, easy to use, quick to load, vibrant, and responsive. These are the qualities which will encourage customers to rate your app highly, which in turn will make new leads more likely to discover you via their phone's app store.

If you need app development Canberra business owners can rely on, look no further than Canberra Web. Our expert designers will work with you to create a stand-out app that will see your company's leads and profits soar.

Do you offer your customers too much choice?

8407037563 11bbebbee2You know how some people are fully focused, zoning in on a specific task or situation with absolute clarity? Then there are others whose minds seem to flit from here to there, full of different ideas, heading off in a wide range of different directions at the same moment?

When looking at web design, Canberra Web team members often note that the latter idea seems to be alive and well across a range of e-commerce sites. Now, as an example, you may run a store selling a wide choice of reasonably priced Christmas gifts. Therefore, visitors might like to browse for a while, uncertain on arrival what purchases they intend to make. And that's fine...

But what about 'specific searchers'?

These are individuals who have entered clear parameters into their search engine, know exactly what they want, and expect to be swiftly taken to that exact product location. Arriving at a generic, product-laden page is likely to frustrate them, and can often lead to them returning to their search and trying another option. As a client once said: 'That's a very easy way to lose customers I never even knew I might have had!'

Using carefully targeted landing pages

To better deal with the situation highlighted above, it pays to craft specific landing pages, SEO-optimised to the key terms likely to be entered when searching. This simple step can lead to substantial increases in conversion rates. The searcher is directed to closely targeted information, ready to meet their needs, and thus quickly and seamlessly encourage them down the conversion route. These pages might feature a single product, or act as an introduction to a specific range of similar items. Either way, a choice refined to what the customer is seeking is always likely to gain a higher response.

Making even more of landing pages

With such carefully targeted pages, it also pays to add links to allow visitors to quickly share such information through social media. This makes sense because, on many occasions, someone searching for a specific item is likely to know others who might be looking for a source for the same, or highly similar products.

If you'd like to discuss how landing pages can deliver response across your ecommerce site, please talk to our Canberra Web team today. You'll find us at 02 6223 2222

Top 4 digital marketing tips to drive traffic to your website

44038825464 cacbbd7ddaWhy is increasing traffic to your website important?

A recent MineWhat survey found that 81% of consumers research products online before purchasing them. Since the internet is the primary research tool for consumers, as a website owner, it’s vital to direct traffic to your website.
Here are some simple digital marketing tips to reach these customers effectively and increase traffic to your website.

Aim for consistency across marketing channels

The internet allows consumers to choose which brand channel(s) they use to view your company’s message. Despite the fact that consumers may only view one or a few brand channels when researching your product, it’s essential to convey a consistent message. Brand consistency makes it easier for customers to trust and recognise your brand, ultimately leading to greater sales.

Use customer feedback to create content

Are you searching for a way to reach your customers more efficiently? Look no further than the customers themselves. Simply talk to your customers about their experiences with your brand, their frustrations and why they purchased your product.

This will aid in personalised content creation, encouraging customers to trust you and even recommend your product or service to friends and family.

Create content using keyword research

SEO is the lifeblood of a successful brand. However, many companies simply stuff their keywords into their content in an effort to rank highly on Google searches. To create content that your customers will respond to, keyword research is essential.

Keyword research shows you precisely what people are searching for and the keywords most frequently used. This way, you can identify the keywords your customers use most, and create content specifically tailored to their wants and needs.

Use email automation

So, you’ve created a personalised, impactful email campaign, but you’re struggling to get customers to respond? Email automation is an effective way to lead customers from curiosity to purchase.

Email automation allows you to reach your customers at just the right moment. For instance, if a customer looks at your pricing page then leaves the website, you can create a customised email for this precise situation. Automation ensures your customers will receive a message tailored to them, thereby increasing the likelihood of following through on a purchase.

Canberra Web are experts in digital marketing Canberra business owners can rely on. For more handy hints on increasing website traffic through digital marketing, contact our professional team today.

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