The difference between an online presence and an online pretence

25900876582 caae0791feHow many politicians, when presenting themselves to the electorate, make offers and promises to voters that are not later fulfilled? This doesn't necessarily mean that electors are being deliberately misled; perhaps life and circumstances simply intervene to prevent aspirations becoming reality. Also, it can be a case of telling people what that candidate thinks they want to hear.

The difference between presence and pretence

The latter is described in a dictionary as the attempt to make something that is not the case appear to be true - or as a claim to have a particular skill, ability or quality. Other definitions talk about a 'false display' and 'inventing imaginary situations'. Presence is defined as the state of fact of existing, occurring, or being present.

How does this apply to web design or digital marketing in Canberra and elsewhere?

Quickly leaving aside unacceptable practices which lead to deliberate deception, we believe that online pretence is the result of an honest belief in the products or services being promoted, and what they can achieve for buyers and users, or a genuine wish that this is how it will be.

The problems then arise when potential customers have been given such expectations which are not delivered, at least to some degree. Whereas, in the past, these individuals might have complained to work colleagues, friends or family members, their anger had a limited scope. With the advent of social media, in all its forms, such annoyance can find a wide, and quickly responsive, audience. Great damage can be done to the reputation of a company or organisation, even when a genuine attempt to deliver the product or service, or rectify any fault, has been made.

Offering a practical solution

Agreeing that such problems are accidental in their formation, a key factor is often that web design and digital marketing activities are undertaken completely in-house. The business is presented from an insider's point-of-view, which can be idealistic or overly optimistic.

This is why for digital marketing and website design needs, more Canberra businesses are turning to our talented Canberra Web team. We match our realistic outside eye with their insider business acumen to deliver an online presence that is positive yet practical in its promises, built with ambitious yet achievable aims.

If you believe this would be a positive step for your business or organisation to consider, please contact us now for an obligation-free conversation...

Would you decide to build your own main street store?

23124577655 9a348f9181Well, probably there are some folk who would! But, even then it wouldn't be something they would accomplish on their own. Plans would have to be designed, submitted and approved before one physical piece of work was started. Experts in all construction and fitting disciplines would be brought in. And so on...

Can we be honest?

Having made the above point, our web design team here in Canberra do sometimes feel frustrated when people tell us they can build their own eCommerce website and presence. Yes, there are 'free' website builders out there that can help create a range of basic pages. But, is that enough?

Back to bricks and mortar

Such a store in a town or city street would be designed with much more care than that. A wide range of considerations would be brought together. These would include how visitors would most easily (and profitably) find their way around the business. Before that, considerable thought would have been given about the type of customers to be attracted, and how best to achieve this, both through shop window design and in-store ambience. Care would be taken in accessing how best to present the products to gain maximum impact. Probably, a customer service department would be available to deal with questions, problems, handle returns and the like. By the way, can you believe some stores actually used to call these a Complaints Desk - that's surely just asking for trouble!

If there, surely here

All the principles and points just covered are surely equally true of an online store. In fact, they are probably of greater importance, considering there are no human staff members standing there to help direct 'lost' customers or answer any questions (although a chatbox on a website can certainly help).

This is why we believe it is essential to ask experts to craft a web presence every bit as substantial in design and achievement as you'd want a bricks and mortar store to be.

The same principles of effective navigation and winning presentation are vital; otherwise web searchers could simply walk past your 'shop window' as they might on the street if they didn't find the presentation or layout attractive, welcoming or helpful.

To make sure of a powerful and effective website for your eCommerce business, contact our Canberra Web design team for an obligation-free discussion now.

4 reasons why DIY websites are hurting SMEs

36724564956 12edf62ec7Of course you can make your own website. With access to a wide range of different website building tools it is as easy as 123, and then you will have a website. What isn't included in these websites, however, are the instructions for building a website that gets your business beyond just having a landing page. Hiring a professional web design Canberra-based team will be far better for your business and will give you the resource that you actually need. Here we explore how the DIY website is hurting SMEs.

1. First impressions count

Your webpage is your most important advertising tool and it is the first thing a customer will see when they look for you. DIY websites may get the message across, but they do not make a good first impression. Properly designed websites will always make a better impression.

2. Time is money

One of the biggest reasons people cite for not using a professional web designer is cost, but this is a false economy. If you consider that every minute you spend learning to do a bad job at web design is time you aren't spending making money, then it is clear to see the benefit of using a professional. An average SME will spend 60-80 hours making a website that should take 10. How much money could you make in that lost time?

3. Just another sheep

Excellent web design is all about standing out from the crowd, but with DIY web design you will never be distinctive. These websites all blend together and even those without any knowledge of web design can recognise the theme that everyone is using. A professional web design Canberra service can instead allow you to be a black sheep and stand out rather than blend in.

4. Search engine optimisation

The final element that you get from using a team of professional web designers is that of search engine optimisation. With SEO you can improve the ranking of your website whereas the ability to do so on DIY sites is limited. Optimising your website for proper digital marketing Canberra-specific results will make all the difference for your business.

Top reasons to avoid Squarespace, Wix and Heebly

10874001974 4ce37fe90eeCommerce platforms such as Squarespace, Wix, Heebly and countless others can be very tempting because on the surface they appear to offer a one-stop shop for setting up your online store. However, the limitations of such platforms are plentiful and you should consider these before signing up for their services. A one-size-fits-all solution is probably not going to cater for the specific needs of your business in the way that a custom built website can. Consider these factors and make the right choice for your brand!

No flexibility or ownership

With ready-made platforms you never really own your website. You pay an ongoing premium for the right to use the platform which comes with inherent risks. Ultimately, you are paying a lot of money and investing a lot of time into a service you are leasing. In addition, there is no flexibility to negotiate the rate or tailor the platform to your needs. When you eventually decide that the platform isn't right for you, you have nothing to take with you, and have to start all over again.

You cannot easily edit content

It is natural that you should want to be able to edit any and all of the content on your eCommerce platform. Squarespace, Wix, and Heebly all have their own platform and interfaces. While you can click through sections of the menu or page to add or change parts, not everything is editable. In addition, the editing options can be extremely difficult to navigate, not to mention it is extremely time consuming to figure out how to make the changes you want.

Transaction fees

Not only do you lease a service from these eCommerce platforms, you also have to pay THEM transaction fees for selling YOUR products unless you pay to upgrade your plan. If you build your own custom platform, more money stays within your business, and you are making an investment in your brand.

If you would like to discuss the best option for your business, or find out more about building an eCommerce platform specifically suited to your needs, get in touch with Canberra Web today!

Latest Articles