Why a professional graphic is important for your web page

27665202098 c01381f8ebLook at a business and what's the first thing you see?

A logo. The logos of the best brands are memorable and explain at a glance what the business is. Wouldn't you like your new web page to have that kind of instant connection with your customers?

There's a lot to consider with graphic design for a webpage you've probably never thought about but our professional graphic designers can walk you through creating branding for your new website. So when you're looking for the kind of web design Canberra needs, you'll want someone who can help with graphic design.

Consider the following webpages and their branding, and think about how a professional graphical designer could help you achieve the same iconic, instantly understood and recognisable branding.

What about something as simple as the shape of a logo, like an apple. A circle with a bite out of it and a leaf on top. Instantly recognisable branding from the shape alone, no text required, no matter the colour.

What about colour?

Everyone knows Facebook is blue. From the logo to the thumbs up on the "Like" button, in social media blue means Facebook. An entire colour, all to itself in a business space. That's the power of good graphic design.

A simple line can sell an entire brand. Consider the arrow that goes from A to Z in the Amazon.com logo. What does that tell you at a glance? That they have everything from A to Z. A store that sells everything.

A good graphic will speak, almost literally, with the right typography. But typography is literally what your business is saying, it is how your business speaks its own name.

Trying to fit all of that one logo can get cramped. There is so much our professional graphic designer can do for your web design. They know what to leave in, and what to take away, and how to let it breathe.

Canberra Web are the digital marketers Canberra trusts, from our experience web hosting Canberra locals to search engine optimisation, we are the web design Canberra needs to make the most of your web presence.

Does your eCommerce web content work well for both kinds of visitors?

27865863027 57f782760cOur web design team here in Canberra appreciate that it's likely that your website will attract two different types of visitors - committed and accidental. The former have undertaken a fairly specific web search using key terms, and effective SEO activities have delivered them to your site. The others just happen to be there, for a variety of reasons which we'll assess later. Let's start with...

The committed visitor

This person knows, at least fairly well, what they are looking for. Your product needs to solve their problem, meet their need, and perhaps reduce an anxiety. Some of these visitors will be so ready to buy that they will simply want to check some key technical information about the product, assess the price they are being asked to pay, and understand delivery terms - then they will be ready to place that item in their shopping basket. Others will require reassurance that this product can solve their problem, and also have the confidence that your product (and company) is the one to choose. Here, additional content can explain how doubts are groundless, alleviate worries, and encourage the visitor into a similar state of readiness as the previous one.

The accidental visitor

These individuals arrive at your eCommerce site through a variety of ways. An original search for something else has headed off on a tangent, as their mind or imagination takes over, and they end up on your pages. Perhaps they have been provided with a link to your page by a work colleague, friend or relative. Or they have clicked a link to you from another site, a shared blog post, a tweet - there are so many ways. When they arrive, they may have little initial interest, compared to that committed visitor. Here, your copy needs to explain why it's a good idea to purchase your product(s). This might involve talking about different uses, perhaps its value as a gift, or even how it solves problems people might not yet even realise they have!

Increasing response to web content on your eCommerce site

What the above aims to show is that creating effective eCommerce web content is not simply about: 'Here's the product, buy it'! It is about expanding a customer base, persuading those who do visit the site to buy, and giving them the confidence needed to make that purchase. Our web design and hosting experts, based here at Canberra Web, build many online shops using proven builders such as Magento, Woo Commerce, OpenCart and Mojo Shop. At the same time, we work with our clients to make sure their content is as persuasive as it can be. If you'd like an obligation-free chat about this, simply call us on 02 6223 2222.

An offer that's too good to be true?

33978403910 95e404c58aWe're a web design business based here in Canberra. But let's imagine for a moment that we were actually a house building company. You're introduced to us at a party and you happen to mention that it's always been your dream to build your own home. What we say next astonishes you: 'We'll build one for you - for free.' How many seconds of euphoria pass before you become highly suspicious?

The simple truth about 'too good to be true'

The American novelist Jim Dodge once said 'Why are the ones who are too good to be true always being true to someone else?' In terms of web design - see there is a point to all this - those online companies who offer free website design simply wish to use it to promote themselves as much as you.

So, even if we did build your house 'for free' you probably wouldn't appreciate the posters for our company on all the outside walls and the fact that we'd bring people round to view it any time of the day or night! But hey - it was free! Well, at least the basic shell was.

Back to the web world: should you not want their promotional material on each and every page of your site - well suddenly it's not free. You'll find names like 'Business' 'Premium' and other terms - all of which means: 'This is how we're actually going to charge you'.

Then there are all the add-ons, and some are free. In their most basic form. Want an advanced level? Well kerching - that's the sound of those cash registers a-ringing again!

The real drawback of online web builders

We reckon it's simply their impersonal attitude and remote location. Imagine being diagnosed by an online doctor who knew nothing of your personal symptoms - and never bothered even to ask! You are provided with standard shells and then expected to create your own content, without any professional help or guidance.

Real-world agencies, like our Canberra team, work to appreciate the unique needs of each of our customers' business, creating the web presence and online e-commerce store capability that will quickly reach, thoroughly impress, and fully involve, their potential customers. This is achieved by making use of proven sector leaders, such as Joomla or Wordpress, plus Magento, Mojo Shop, Open Cart and Woo Commerce to craft stunning online shops.

How can we help your business grow?

This is the key and is achieved by our Canberra Web team building that personal hands-on real-world relationship that allows us to appreciate where your business is going and work with you to take it there. Please contact us now to ask any questions and for an obligation-free discussion.

4 Things to Remember When Moving your Web Content

36772578772 b4a1196c20It's easy to think that you have mastered everything about migrating your web content to a new site. However, this might not be the case. Here are the top 4 tips that you should know when planning to move your content:

Understand your existing site
Do you really understand the structure of your existing site? Web design Canberra professionals will help you to analyse the sitemap and the files that build up the pages on your old site. This helps with planning how best your content should be transferred to the new site.

Save everything
It’s possible to feel competent about moving your web content. However, do you know that a small mistake can result in the loss of all your content?
The real beauty of working with professionals when moving your content is that they have vast experience in the area. They will download everything and store it in a logical manner. Additionally, they are in a better position to arrange the content on your new site so that it ranks better.

Conflicting formatting
Copying and pasting content into your new site is not going to work. The formatting on your old site will conflict with that of your new site giving your site an unappealing look.
Experts use great techniques that avoid inaccurate formatting. In fact, graphic design Canberra professionals will also help you to fully optimise your new site.

Don’t opt for automatic options
It is very tempting to choose the automatic web content migration options. But don’t. One reason that you may be abandoning your old site is that the structures are unsound.

The automatic way to transfer your content may be fast but often it results in the poor naming of files, shoddy structures, and duplicate files. On the other hand, web design Canberra experts follow professional practices that aim at preventing such problems in future.
Don’t just move your web content; consult experts that have experience in migrating content. Is your content optimised, interesting and engaging? Think about Canberra Web Design to perfect your web content to exactly how you want it.

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