Smaller screens, bigger dreams - is your website mobile friendly?

Smaller screens, bigger dreams - is your website mobile friendly?The onward march to a fully mobilised digital age continues, as 2018 finally sees mobile phones edge out in front of desktop systems, now responsible for 52.4% of website traffic according to statista.com. Whilst this upward trend has long been predicted, the rapid rise of mobile-geared e-commerce has left some businesses racing to catch up to their fully mobile optimised competitors.

Mobile responsive website or mobile app?

Today's market is saturated with apps, with over 5 million currently within the Google Play and App Store combined according to statista.com. Many small businesses are feeling the pressure to develop mobile apps in order to compete, however, in a lot of cases this may not be necessary. Statistics from Localytics (https://www.localytics.com/lp/cheat-sheet-overall-app-benchmarks-h2-2016/) suggest that 80% of apps are no longer being launched 3 months after installation, and small business may not be getting the return on investment they are hoping for.

On the other hand, developing a personalised app can offer some businesses the perfect solution for streamlining services and keeping customers happy. According to a survey by Clutch (https://clutch.co/app-developers/resources/small-business-apps-survey-2018) the most valuable features of mobile apps for small businesses are mobile payment, social media integration, enhanced customer communication and customer loyalty programs. Canberra Web can also help to create unique app designs with innovative functionality to ensure businesses stand out in this flooded app market.

The impact that website functionality can have on a company’s bottom line cannot be underestimated. Google recently reported that 61% of users who had an unsatisfactory experience on their first time trying to access a mobile website did not return to that website again. However, before investing time and energy in mobile app development it is worth reviewing your current desktop website and its performance on a mobile web platform.

In many cases, responsive web design can offer the mobile-friendly online experience that users are looking for, without the need to download new apps. Responsive web design optimises a desktop site by adapting it to suit the smaller screens and software capabilities of smartphones and tablets. Reduced text size and streamlined content help users to navigate sites more easily and without compromising on speed by trying to load a full desktop site on a portable device.

The Canberra Web experts can work with you to determine the best way to represent your business online. If you would like to get in touch to further chat about the services we offer, please feel free to contact the team.

Has your website kept pace with your business?

Has your website kept pace with your business?In the period of time since you either first set up your company or created an initial website for it, how much has changed? It's likely that your business has grown faster than you originally imagined. It may have diversified into new geographical, demographic, or product or service areas that you weren't originally contemplating. It might even have become more specialised or niche than you intended it to. The one thing that is certain is that it won't have remained exactly the same!

Matching your web presence to those, and other, changes

When considering that original web design, Canberra businesses would have an initial idea about who they were talking to and what they wanted to say to them. Time and experience often means that these messages now need to be amended to reflect changing public tastes or perceptions, as well as to cover the points raised earlier in this blog. You may well have found that your clients make different uses of either your products or services than you originally imagined would be the case.

Managing your eCommerce site as circumstances change

As well as the information areas already mentioned, if you have an online store, it's worth considering whether it has changed as your product ranges have. For example, one category of items might originally only have offered a few options. Over time this may have increased substantially. Therefore, will it now be wise to separate these out into some sub-categories? This would help visitors quickly find exactly what they are looking for, rather than them having to wade through a range of possibilities.

Making the most of those FAQs

Another area where greater information will have become available over time is through the questions prospective customers ask when they contact you. While these can be handled in a FAQ section, how much of the information would be better placed elsewhere on your website? Adding requested content to specific product or service areas makes your site more user-friendly and responsive.

More than simply content amendments

As well as these key information areas, websites also need to change to reflect how they are accessed across an increasing range of different devices.

If you'd like to discuss all options for improving your digital marketing Canberra-wide, please talk to our experienced team by calling 02 6223 2222 now.

Five things customers expect from an online store

Five things customers expect from an online storeVirtually every business hoping to make a profit in 2019 needs some form of online presence. For many retailers, this means hosting a user-friendly e-commerce site, providing customers with a quick and easy way of accessing their products.

With so many e-commerce sites out there, then, what are the absolute essentials of an online retail site, and how can they be achieved?

1. A clear and intuitive search function

Providing a search function that works and is easy to find is guaranteed to boost sales. To make sure your search box brings up results on every search, it may be a good idea to adopt autocomplete tools to improve the relevance of searches and suggest product results as customers type.

2. Clearly stated shipping costs

Customers faced with unexpected shipping costs and taxes at the final stage of their shopping journey are unlikely to be impressed. Indeed, added charges are the top reason for cart abandonment, so you should seek to avoid surprising your customers in this way. Make sure your shipping costs are clearly stated early on in the process.

3. Make sure your site is visually appealing

This goes without saying, really, but it an important factor in attracting and retaining customers is to maintain a visually appealing site. Avoid overcrowding your pages or using too many garish colours, and make sure the images of your products or services look professional and chic.

4. Display your products and services on the homepage

While pouring most of your energy into the aesthetic success of your site is obviously important, doing so means it can be easy to forget some obvious rules. For example, displaying your products clearly on your homepage is vital to let customers know exactly what it is you offer, so make sure to foreground attractive pictures of your wares.

5. Include customer reviews

Reviews and testimonials are a great way of demonstrating that your brand is reliable and trustworthy, and may also push your business up the search engine rankings.

At Canberra Web, we help nurture the digital marketing Canberra business owners need to help their organisations thrive. Visit our homepage for more information and to get in touch.

3 tips for creating a better one page website

3 tips for creating a better one page websiteIn the past five years, we've seen the rise of the one-page website. A great option for personal portfolios or websites that aren't heavy on content, one-page websites can look super sleek and modern - if done well. If you're building a one page website, then check out these three great tips:

1. Get rid of the fluff

Successful one-page websites are bare boned and stripped back from all the fluff. With a multiple page website, you can get away with a little bit of extra fluff because it's easy to navigate to the page you need. When it comes to one-page website, however, you only have one shot to give your customers the info they need before you lose them.

2. Create a design hierarchy

Your one-page website should define your website’s purpose. Work out what you want your customers to do (e.g subscribe to a service, purchase a product) and ensure your website design directs visitors' eyes where you want them to go. People will naturally notice larger aspects of the design, so ensure that the most important things on your site are the biggest.

3. Consider your navigation

There are two main navigation techniques on one-page websites: static pages with external linking and one-page scrolling pages. On static one-pagers, you can use external linking to allow users to explore. If you are planning to redirect your customers to external websites, ensure that you make it clear that the click will direct them to another page. Using universal icons can be a great way to indicate this.

On scrolling pages, a range of content is placed on one page, but only a portion is centred on your screen at any given time. Ensure that each portion has a unique feel, but still has a sense of continuity (the scrolling should feel like a journey). Vertical scrolling websites are most popular, but you can design websites with a horizontal scroll.

Need help designing a one-page website? Contact Canberra Web today. Specialising in web design Canberra wide, our talented team can help your business design a fun and exciting new website to increase your traffic and convert more sales.

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