Why top quality web design is important

4052389324 0d15da4b8fEvery business needs a website, especially in today's digital age. If your current company website looks outdated compared to the competition, then it will not only affect your sales and the number of people using your service, but it can also affect your credibility too. Here are some key components to keep in mind when designing a website.

1. Brand consistency

If your company has a logo and that logo is used frequently in a variety of print materials, such as letterheads or business cards, then it must be carried over into and throughout your website design. It's important for your customers to be able to recognise your brand in all forms of communication including online, so they can recognise you.

2. To build trust

Building trust among your customer base is extremely important. However, it won't be successful unless you find out what your audience wants and consider their values. If you strengthen the dialogue with your customers, you can implement what resonates with them positively in your web design. As a result, your websites traffic increases. Therefore create a website that your customers will want, love and keep returning to.

3. Reading patterns and SEO

High-quality web designers will know that placing important information in particular areas of a website can also increase search engine optimisation (SEO). When you incorporate important keywords within the HTML-based text, search engines such as Bing and Google are able to crawl the website easier which therefore improves your search engine rankings and gives your website more visibility and credibility.

4. Solid navigational structure

When a customer visits your website, they will either know exactly what they are looking to find, or they will have stumbled across it and will be looking for you to explain it to them. It will then fall to your site's navigation structure to enable them to quickly find what they need and to explain why your brand is unique. Poor navigational structure is confusing and will cause an increase in drop-off rate from dissatisfied customers. This is where top quality web design comes in, as a good navigational structure will be built into your website from the foundations upwards, and be considered on each step of the building process.

Creating a high-quality website is a brilliant way to create a user-friendly environment and if a website is designed properly, your customers will continuously return to your site. Don't skimp on web design, contact Canberra Web.

Web Hosting 101

44020060401 fa21fc9a67We have many requests from clients asking us to explain web hosting to them. In this article, we provide information on web hosting Canberra businesses that are thinking of investing in a website may find useful.

What is web hosting?

The simplest analogy is to use your business' physical location. Imagine if you were running a convenience store. You have a physical shop where customers can go to make their purchases. Likewise, if you want to offer your products or services online, you will need a server (or host) where your business can be found by customers.

The web host (or web service provider) provides the technologies and services that will enable your website to be viewed by prospective customers. All a customer has to do is to key in your business name or domain address (URL) in the browser.

Which web hosting is best for your business?

The most important thing for businesses to do is to select the right company to host their website. Your web designer is the best person to advise you if you are not familiar with the concept of web development and web hosting. Three important factors to consider when selecting your web hosting server are the traffic you are aiming for, the budget you have and the features you want.

Shared Hosting – your website is sharing the same server with hundreds of other websites. It is more affordable but comes with less bandwidth, support, and features.

Virtual Private Server Hosting (VPS) – still a sharing server but with the ability to customise and will cost more. They are cloud-based and are highly scalable.

Dedicated Hosting – the server is customised to the business. They are expensive options but you have total control.

Managed Hosting – the hosting server provider looks after all the backend processes to ensure that the server is running smoothly. For example, managed WordPress hosting, the hosting provider will look after all the technical processes including installing WordPress core files, linking SQL, managing themes, plugins and so forth.

Choosing the right web host is an important process in planning and designing the best website for your business. Taking the time to consult your web designer can help you avoid a host of problems later on.

A picture tells a thousand words in web design

42941375685 5a7b5182a5It may be an overused idiom, but an image can tell a story more effectively than a description. Images in web design can take the form of photographs, GIFs, infographics, cartoons, videos and other visuals. They add colour and bring life to the website.

Intelligently used graphics can bring customers closer to your business and increase website conversion.

It’s all about them

The customer is really not interested in your business. They are interested in what your product or service can do for them. Your website must be able to show them that you can give them what they need.

If you were selling apparel online, an image of a model wearing the dress is more appealing than just a picture of the dress. If your website was designed by a specialist in graphic design they may even include dynamic image technology to spin the image 360 degrees.

Real people are shopping on your website

Everyone who browses online will have encountered the ‘I’m not a robot’ captcha clicker. We dutifully click on the app to confirm we are human.

If humans are browsing your website, your web design must also appeal to their human feelings and emotions.

Using images of real people helps. So, if you were a commercial cleaning company you will want an image of your very smiley cleaning team to be incorporated with all those photographs of your superior air extractors, hoses, pumps, and vans.

Stop that bad habit of using bad stock images

We are not in the 90s when ‘cheesy is cool’. This is the social media century where even selfies are airbrushed and filtered to death.

Stock images are impossible to avoid. Instead of trying to download poor quality images that don't represent your business - from the internet - try investing in the services of a professional web design company.

Investment = conversion

A website must not only look good. It must read well and work well.

Forget about doing it yourself on one of those free 'design your own website' platforms. They may be adequate but are full of limitations. Instead, invest in the best professional web design Canberra has to offer and contact us today. The power of images to convert customers is best left in the hands of the experts.

4 critical things to consider when choosing a web development company

42941375685 5a7b5182a5Hiring the right web design company is extremely important since the future of your brand depends on the company you choose. A cheap or lousy website will have a negative reflection on your firm. Even if the site is of great design, it might not be custom-made. Listed are four critical things you need to consider when choosing a web design company:

Website hosting and domain name registration

Choosing a web design firm with an all-in-one package that contains secure website hosting and website domain registration means you will have fewer things to think about. It will provide you with more time to focus on your business. Any expert will understand and know the importance of web design.

Has a broad design portfolio

You need to take your time and go through the web design firms previous projects including both the custom built sites and DIY websites. Check if they have vast experience in designing sites relating to your industry. For instance, if you are launching a service company, going to a development company that specializes in e-commerce websites will not be the best choice.

Levels of experience

The numbers of website development companies have tremendously increased in the recent past. It is therefore advisable to go for a company with years of experience since it will provide you with confidence that your project will be in good hands. Inexperienced companies are bound to make mistakes and take longer to complete a project.

Have good references

Before you make a final decision, it is advisable that you contact previous customers who have used the same web design company you are about to hire. Inquire about what they think about the company and if they would hire them again for future projects. Ask previous customers questions concerning the company that you feel are relevant in helping you determine if they offer the right services.

Having a website is an excellent investment since it will help open your brand to new opportunities. The Internet is a very competitive market, and you need the best company that will use the right techniques and technology. For more information on the factors listed above, or for the best web design Canberra has to offer, get in contact today!

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