4 tips to make your website more attractive

4 tips to make your website more attractiveIn an age where there are millions of websites that can be found on the internet, how do you make yours more attractive and visually appealing to potential customers?

It’s simple, follow 4 these easy tips:

Choose your colour and design wisely

When choosing a colour scheme and design, opt for one that reflects your brand logo but also your company ethos. Research has shown that different colours elicit emotional reactions, spark interest and convey messages, and could be a powerful subconscious tool in getting your visitors to convert.

According to colour psychology, red commands attention and expresses confidence and action, which is why it is often used by news and media groups as well as charity campaigns. Blue is a calm colour representing trust, authority and modernity, often used by banks and social media platforms. Meanwhile, colours such as purple represent luxury, green represents nature, balance and growth, and orange warmth and impulsiveness.

In terms of layout, consider the purpose of your site. Is it to channel a magazine-style feel which is updated regularly with content; do you want to feature large, eye-catching images front and centre to promote your products; or are you looking to provide information?

Utilise images to their potential

Don’t make the mistake of using stock pictures and graphics on your website; these can look fake and will generate a feeling of inconsistency. Potential customers may even question whether they can trust your product or service if you aren’t using your own images.

By using photos of real people that you’ve taken for your business, even if they're of your actual customers, staff or volunteers, you’ll convey a level of authenticity that will resonate with your audience. To improve engagement with your site, it's also a good idea to employ brand videos and infographics to explain your purpose and complex subjects.

Prioritise user experience

One of the most important factors in making an attractive website is user experience (UX), so make sure the layout is simple yet engaging and that your website is quick to load (that means ideally within two seconds).

Clear navigation through a structured sitemap and menus is key. Also, ensure your content is clear and easy to read, but avoid putting too much content on a page, and vitally, make sure your buttons are prominent because this is where a visitor to your website will take action. The key is ensuring there is a clear flow to help the visitor achieve their goal (information finding) and yours (conversion), and that every page serves a purpose.

Be consistent

It’s crucial that once you’ve decided your brand’s elements, such as colours, font, tone of voice and design, you use these consistently throughout your website - and also in your offline presence. This enables visitors to focus on your message and completing on their intentions for a seamless experience, rather than querying elements of your design and your company as a whole.

Expert web design Canberra businesses can rely on

If you want to attract more visitors and keep them on your site for longer, Canberra Web is a specialised team of local web designers who not only design but also build and maintain premium quality websites. So while you’re focusing on running your business, Canberra Web’s friendly and efficient staff will provide you with the highest level of service at an affordable price.

6 common web design mistakes

6 common web design mistakesWhether you already have a website or you’re in the process of creating a new website design, avoiding making some common mistakes is crucial. Here’s a list of six common mistakes that many websites make.

1. Not planning your website

It may sound obvious, but many people don’t spend enough time planning their website; what should it look like, who is the target market, how will the website be launched and promoted, and how does the website evolve over time?

2. Longer isn’t always better

Don’t assume that the text on the pages of your website needs to be long to be effective. A long page with a lot of text can require too much concentration from a reader, and you simply won’t be able to hold their attention.

3. Not standing out from your competitors

If you’re promoting a product or service and that’s all your website focuses on, you won’t stand out from your competitors. It’s vital that your website contains something unique; put your personality into your website.

4. What do you want users to do?

It’s crucial that your website contains a clear call to action. It’s not just enough that a reader has found your website, you need to guide them in the direction of what you want them to do next; do you want them to call you, contact you for a brochure?

5. Not configuring your website for all devices

In a time when many people are permanently glued to their smartphones or tablets, it’s critical to make sure that your website is compatible with all devices; desktops, tablets, and smartphones.

6. Forgetting that SEO is king

Your website can look amazing, but if you haven’t allowed for SEO in your design, your website can become lost in the thousands of others just like yours on the internet. If you’re not an expert in SEO, leave it to a professional to help make sure your website is discoverable.

These common mistakes can be avoided by simply contacting an expert in web design that Canberra businesses can rely on.

Canberra Web is your local, specialised team of web designers who design, build and maintain premium quality websites. Their friendly, efficient staff will provide you with the highest level of service, with regular after-sales maintenance, and all at an affordable price. What more could you ask for?

The security of your web host is important: here's why

The security of your web host is important: here's whyInexperienced internet users might assume that choosing any old host will be sufficient in keeping their business' website afloat. However, this isn't the case and choosing a cheap and cheerful option without any regard for quality might just be your downfall. Here's why you should make sure your host is keeping your site secure:

Hackers can do some serious damage

Many small businesses fail to see hackers as a threat. After all, surely they're busy targetting larger and more well-known companies? But the fact is anyone can become a victim of cybercrime, and it's the smaller businesses that suffer the most. Forbes reported that cyber attacks can do more harm than fires and floods, meaning many SMEs may fold completely under the pressure. This isn't just a matter of lost funds, but of a damaged reputation too. It's hard to rebuild a customer base that doesn't trust you to protect their information, so risking a hack just isn't worth it.

Customers care about security

It's easier than you think for a customer to tell if your site is secure with the widely popularised SSL certificate. All a user needs to do is check for the https:// and lock symbol and they'll know if the site they're on is secure. This is especially important for eCommerce, but even sites that prompt users to input contact details should be protected. Many customers will leave a site without an SSL certificate, meaning you will lose out on sales if you don't have one.

DDOS attacks cause more than just delays

Many people know that DDOS attacks result in your site going down, but uptime is incredibly important. Many visitors to your site won't have the patience to wait more than a few seconds for it to respond, so if your website is down for hours or even days, that's valuable profit you'll never get back. Regular customers may become frustrated if this happens often, so it's important to protect yourself from any kind of hack.

Get in touch with Canberra Web

For secure hosting Canberra wide, get in touch with the professional, friendly team here at Canberra Web. Your site will always be backed up and kept safe, so you never need to worry about your data being lost for good.

3 ways your outdated website is hurting your business

3 ways your outdated website is hurting your businessIn today's modern world the internet moves fast, and you can't afford to be left behind. Understanding that your website is your online storefront is key to making sure your website is up to date both visually and technologically. You may love the design that was developed a few years ago but what about your new and current customers? Let’s take a fresh look at three ways your outdated website is hurting your business.

Loss of customers

When your website is outdated it can also suggest to potential customers that your business is outdated. In 2019, where people live through their phones and can find anything they need anywhere, anytime, it’s important to stay up to date with current trends and be the business that everyone surfs the web for. It is a high priority that your website evolves and grows with your business. If your website content is not in line with your brand, then your business may be losing customers.

Your competitors look like they know what they are on about

Your competitors' websites are current, up to date and are excelling in a world where people are attracted by iconography first and the tone of your content second - ultimately, these customers are going to your competitors because they look good. Your competitors have great graphic design, amazing web content and brilliant app development. This then tells your customers the competitor knows what they are on about more than you.

You are not at the top of your customers' search engine

Not updating your content regularly results in your business dropping in search results, which leads to no new business. Making sure your website is optimised with regular content creation, web hosting and search engine optimisation is imperative to keeping your website up to date.

Not sure where to start? Let Canberra Web help you bring your website up to date. Canberra Web are a team of experts that build and maintain websites, keeping it current, on trend and search engine optimised. Call us today for the best web design, SEO, web hosting, graphic design and content creation Canberra has to offer.

Latest Articles