Do you frustrate your online customers?

7658225516 00cf277f83You certainly won't mean to! However, a comparison of recent consumer surveys from both the UK and US showed that, by and large, the same key frustrations were felt by those shopping online. Here are five of the most common; a useful check list to measure against your online presence...

Sought-after items are out-of-stock/ exact item is not available

Sometimes, this simply happens. However, the frustration can be heightened when a potential customer receives a promotional email, responds to it quite quickly, and yet still can't source their chosen item. Their annoyance is often heightened if the nearest available comparable item happens to be considerably more expensive.

Additional charges are added to a purchase

A clear example is when a customer places an item in their shopping basket, arrives at the checkout, a finds a selection of shipping options, each adding to their budget. Is it better to incorporate such costs into the price; or to at least note them where the product appears? Or to have a fixed and well-promoted delivery charge? Another extra for purchases can be insurance, or extended warranty offers.

Taking too long to find what customer is searching for

Often when searching for an item, the potential customer might click through to a website - and then be expected to take time to search and navigate the site to the right place. Using individual product or category specific landing pages can be a simple way to speed up their search. Our web design service team, based here at Canberra Web, are happy to discuss this, and any other aspect of your online store.

Time: consuming checkout processes

Standing in a queue at checkout in a physical store can be annoying; the same principle holds true online. If the process seems overly complicated, potential customers can simply give up and return to their initial search results and then try elsewhere. How swift and simple are your processes?

Purchase is not delivered when expected

Wondering when an item would arrive; waiting all day for a delivery, were certainly frustrations in the past. It seems, for some customers, times have not changed. Yet tracking systems can now be precise about when products will arrive; and can even allow customers to check progress.

Five basic frustrations; it's worth considering the extent to which any might apply to your online store, and to then deal with any potential problems. Contact us today for web design Canberra businesses can count on to rejuvinate your site.

3 ways slow website speed is bad for business...and what you can do about it

A fraction of a second can make a huge difference to your website. Sensational content and fast speeds define a great site, so if it takes a long time for your web page to become visible to a user, you need to do some tinkering. If your site is slow, it can severely dent your traffic and revenue. Here are three ways a slow website loading speed is bad for business.

1. Poor Google rank

Google’s mission is to make web browsing as fast and efficient as possible. That's why when ranking websites, Google takes loading speed into consideration. In fact, <a href="https://medium.freecodecamp.org/website-loading-speed-optimization-in-2018-bananas-e66cc85df8dd">47% of online users</a> expect pages to load in just two seconds. As such, sites with speeds of less than two seconds may lose traffic because Google may reduce the number of visitors it redirects to it. That can significantly harm your online business, so if you want to be up there in the top search results, improve your load time.

2. Low conversion rates

The first step to making conversions, whether it's subscriptions or sales, is to nurture your inbound traffic. But if your site has a slow load speed, you are driving your visitors away. Consider the fact that 40% of users will abandon a site if it takes more than three seconds to load up. In the digital age, no one is willing to wait longer than they need to, which could compromise conversions and lead to a high bounce rate that sends your potential customers to your competition.

3. Poor UX

Visitors will judge your business and the quality of your product by their experience on your website. If your site is slow to load or difficult to navigate, they will equate this user experience (UX) with you as a brand, which could cause your reputation to plummet. Not only that, a slow site speed can mean features on your pages loading at different rates, leading to frustration when users try to click a link only for the page to 'jump', causing them to be directed somewhere they didn't intend. Introduce an attractive web design built around the user experience and with a fast loading speed and you will create an impression of professionalism, efficiency and reliability.

Improve your load speed

You can test how fast your website loads using a free website speed tester . Some tips to improve your speed include compressing the size of images, videos and graphics, tidying up your web design, enabling browser caching, and reconsidering your hosting service.

If it's time to revamp your website so that it loads faster in 2018 and beyond, Canberra Web has an efficient team of web builders you can trust to build and maintain quality websites that never disappoint. We offer services like web hosting, digital marketing and web design Canberra wide, so get in touch today.

5 common types of digital marketing

26666494897 a1a193354aDigital marketing can be defined as advertising that you do through channels which are also digital, such as mobile apps, email, social media, websites and search engines. This definition is however restrictive since digital marketing covers a massive range of marketing activities and there is no universal consensus on what it involves.

Here we consider 5 of the most common forms of digital marketing.

1. Mobile marketing

Mobile devices have become a crucial aspect of our lives. Marketers have found ways to communicate their marketing messages through these rather personal devices. Our mobile devices are usually all around us and are continuously checked. Marketers can use in-app marketing, MMS and SMS to communicate marketing messages on these devices.

2. Email marketing

Email marketing has existed for around two decades and has proven to be a somewhat active channel. It is one of the most efficient and fastest ways to reach customers with marketing information. Most people are attached to their emails, and this is why they are useful. But not any email will do. Marketers have to find a way to engage their audience with informative, entertaining, engaging and relevant content.

3. Marketing on social media

Many social media users use these channels to educate themselves, discover and research brands, among other more personal activities. Few marketing tools can display a brand's personality like its social media profiles. Anyone will pay attention to a brand with a million followers on their Instagram as opposed to one with less than a thousand. To succeed in social media marketing, you must weave it into all of your marketing efforts and create shareable posts.

4. Content marketing

Content still is king. Great content is the fuel that drives all your marketing efforts. Content that generates interest must be informative and inspiring. Creating such content is never easy, but well worth it. Your audience must see you as a relevant source of information for them to want to engage with you.

5. Search engine optimisation

This drives visitors to your website after you have optimised for search engines. SEO comprises some ideal practices for great digital marketing. An easy to use and a well-constructed website is necessary for good SEO. Content must also be valuable and engaging, and other sites must link to you by mentioning you on their social media posts and such for SEO to be effective.

There are also other popular methods of digital marketing such as paid advertising. If you are looking for digital marketing Canberra businesses can trust, consider Canberra Web. We can handle your SEO, content creation, graphic design, web hosting, and much more. Contact us today to learn more.

Five tips for driving traffic to your website through your blog

40820058011 49d02426bbIf your goal is to drive more traffic to your website, you need a great blog. A blog plays a crucial role in SEO, extends your reach across the Internet and builds trust in your brand. It should be a central element in all digital marketing in Canberra. Here are five ways to leverage your blog to drive more traffic to your website.

1. Headlines that no one can refuse

Before posting a blog, think long and hard about the headline. If it's compelling, interesting or curiosity-arousing, people are bound to click on it. Consider asking a question, making a controversial statement, including a surprising statistic or offering to solve a common problem (just make sure it's related to your business).

2. Put time into writing long, informative blog posts

Many bloggers are tempted to write brief posts. After all, they're quick and easy to publish. But the problem is, it's the same for everyone. Every day, thousands and thousands of brief posts are published all over the Internet. To stand out from the competition, make your posts long, informative and in-depth. The more useful they are, the more likely it is that readers will share them, thereby driving traffic to your website.

3. Incorporate blog posts in your digital marketing strategy

Rather than posting blogs whenever you feel like it, create a schedule. It's important to post according to a regular schedule – be it daily or weekly. Work out, realistically, how much time you can devote to your blog. At the same time, your blog should be a crucial element in your wider digital marketing Canberra strategy. If you're plugging a particular product or service over a specific period, your posts should support your campaign.

4. Invite guests to post

When guests write posts for your blog, they share them on their social media pages, instantly putting your blog (and business) in front of a wider audience. Try to find guests who have a demonstrated track record of trustworthiness and a strong, loyal and, most importantly, engaged social media following.

By putting these expert tips into action, you'll soon see extra traffic visiting your blog, taking your digital marking in Canberra strategy to the next level.

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