The importance of quality website navigation

The importance of quality website navigation Being able to easily navigate your way around a website is an integral aspect of website building. For a potential customer, there's nothing more off-putting than being unable to find the information you need on a website. Here are some of the reasons to take navigation into account when it comes to your business' website.

Professional presentation

If there is no clear navigation on your website, it will seem unorganised to potential customers. The lack of structure can give an impression that your business itself may be inefficient, which is the last thing you want viewers to think.

Having a navigation bar on your site, or tools which make navigation easy shows that your website is accessible and holds all the depth of information your customers may need.

An easy and enjoyable experience

Visitors to your site want to be able to get straight to the point of their visit- they don't want to have to figure out the way your site works! With simple to follow navigation, viewers can feel at ease on your site. This means they may spend more time enjoying your site and come back again. Good navigation also means viewers can speed up their search efforts.

Higher conversion rate

When using quality navigation on your website, visitors are able to reach the information they came there for easily. Navigation encourages exploration, leading viewers to see more of your products or services. The more they are able to see of what services you're offering, the more likely they are to sign up, make a purchase or book your services.

Good quality navigation goes hand in hand with SEO, enabling proper indexing by search engine spiders. This means your site will come up higher on more searches when quality navigation is in place, leading to more click-throughs.

At Canberra Web, we place emphasis on creating high-quality navigation when building your website. We offer a wide range of services to get your website working for you. Call or email us today to see how we can assist you with the best web design Canberra has to offer.

Starting a new web project? Here are 4 good habits to get into

Starting a new web project? All web developers need to challenge themselves if they are to produce the best results. It’s no surprise that developing and maintaining your website takes consistent effort, and with this in mind, it’s important that you’re building strong habits that you can rely on. Think of your website as a new-born baby. It cannot think for itself, so instead, you have to be the one to constantly nurture it and pay attention to its needs, ensuring it remains healthy and functions well. To ensure you’re employing useful habits for your website management, consider these tips:

1. Keep up with the latest developments

Keep yourself up to date with the latest technology trends and innovations across the entire spectrum of design, UX and functionality. Simply by reading new articles and following the industry's influencers daily, you’ll be able to keep your inspiration fresh and stay informed. You can use platforms such as Twitter, Hackernoon and SmashingMagazine to stay up to date.

2. Update your site regularly

The best sites are those which prioritise security. Get into the habit of updating your site whenever patches are released, and carry out other regular cyber security techniques such as penetration testing to see where your weaknesses lie. It's also a good idea to ensure you're carrying out cyber security best practice, such as having an up-to-date privacy statement, encrypting your site with SSL, and having databases and servers that are backed up.

3. Check out the competition

Spend some time looking at the different websites out there - particularly your competition. Try to work out how they were built and what works and what doesn't. Being able to satisfy the end user isn't just about putting together a neat website that looks impressive and loads with super-fast speeds; it's about understanding who is using your website, what their needs are and how it fits within the broader industry so bear this in mind.

4. Reduce file sizes where possible

As we all know, load speeds are vital to continuing to attract high rates of traffic and keep users on your site for longer. But modern websites need rich media to impress. So make sure you are consistently optimising your images, video and audio content before you upload them. Not only will this improve load speeds and navigation but it will reduce wasted space.

Trends move fast in web design, so if you're about to work on a new web design project, it's important to brush up on your skills to stay ahead of the curve. To ensure you get it spot on, why not speak to us at Canberra Web instead, for the best in web design Canberra businesses can depend on.

Top mistakes Joomla beginners make

Top mistakes Joomla beginners makeUsing Joomla is one of the best ways to create a website for your business, but inexperienced users are prone to making mistakes. Here are some of the top errors that you could have been making so far:

Not backing up

This is a very simple mistake that can have dire consequences for those who make it. No matter how well you've designed your website, if it gets hacked or your computer fails, you could be at risk of losing everything. A reliable backup means that your hard work is never lost, so make sure you create one today.

Falling behind on updates

Updates, especially core Joomla updates, are what keep your website running smoothly and securely. Installing updates is really simple, as you'll be notified of any new ones and all you'll have to do is click a button. However, many users don't log into their admin dashboard, so they don't find out about new updates, thus leaving their site vulnerable to attack and bugs. Make sure you're on the lookout for new updates on a regular basis.

Neglecting hosting

You might think that by using Joomla, your site is all set for success, but this isn't the case. Your host provider has a lot to account for when it comes to speed and security. By choosing a reliable host provider, you'll be setting your site up for more uptime and enhanced protection against hacks with elements like SSL certificates.

Lack of organisation

Although your website navigation menu might be neatly in place, that's not all that matters. It's important that your image folder is also well categorised and uses proper sections and names. This will help you when the time comes to revamp your site, as you'll know what needs to be deleted and what needs to stay. Cluttered folders make for a slow website, so keep everything behind the scenes tidy.

To avoid these mistakes, seek out our experts at Canberra Web for professional Joomla design Canberra businesses can rely on. Your website will be running better in no time at all, just get in touch.

Avoid these three app development mistakes

Avoid these three app development mistakesMobile technology is becoming bigger and better than ever with every passing year, making it an area many businesses simply can't afford to miss out on. Developing an app for your brand allows for 24/7 connectivity with your audience, but before you jump right in, make sure you avoid these common pitfalls:

Too many platforms spoil the app

In the beginning, it's easy to get a bit too excited. Trying to make your app available on all operating systems is bound to lead to chaos and more bugs than if you'd stuck to a single platform for the initial release. Do a bit of market research and discover which platform most of your audience uses. Likely contenders are Android and IOS but could be followed closely by Windows or Google as well. Start small and expand as demand rises later and you already have a handle on the running of your app.

Not spring cleaning for bugs

Pretty much all apps are going to have bugs of some form, especially when they're first launched. The most important thing you can do is respond to them with professionalism and efficiency. If your users are experiencing the same bugs and crashes time and time again, they're going to stop using your app and its rating is going to plummet. Listen to feedback and get those pesky errors ironed out as soon as possible.

Not spreading the word

Although you might not want to shout your app development venture from the rooftops, it's important to let your audience know what's cooking. You might feel uncertain about the success of your app, but not telling people is a sure-fire way of ensuring its failure. Marketing your app will make people excited over a period of time, so by the time your launch date rolls around, customers will be more than ready to hit the download button.

Want to avoid making these common mistakes? Get in touch with Canberra Web for professional, reliable app development Canberra wide. Give us a call to discuss your needs or ask any questions you might have.

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