Don't do it!

7 things to exclude from your web design

exclude from your web design

Your website can be great for a thousand other reasons, but if there is something about it that is instantly annoying, that could be a crucial lost customer.

You put in a lot of effort so that your site is opened up in a new tab, so here are some fundamental reasons to consider why visitors may decide to press that little 'x' within that all-important first 30 seconds:

  1. Sound
    In short, if your website loads with automatically playing music - disable it immediately. You may love it, but millions of your potential customers don't. And if it's not actually built in to your design, ensure that the ads on your site aren't doing the annoying on your behalf with infuriating music, sounds and babbling.

  2. Popups
    The enormous success of popup ad blockers shows just how much internet dwellers hate them.

  3. Interstitials
    If you haven't heard of them, then you at least know what they are. Interstitials are an intermediate page between the link you clicked, and where you actually want to go. So again, why risk infuriating and frustrating your customer when all they want to do is see your site?

  4. Pagination
    Another unfamiliar term, but you undoubtedly know what it is when you see it. This is the sort of web feature that forces browsers to keep clicking 'next' in content to increase page impressions, but it also tempts busy users to give up before they find what they really want.

  5. Load times
    In this world of ever improving internet speeds, web users are unforgiving if your site is slow and unwieldy when it comes to loading. If a big chunk of your browsers could leave within 30 seconds, why waste a precious few by leaving them staring frustratingly at a blank screen?

  6. Navigation
    It's not just that your customers want to find what they want quickly and easily, they're simply unforgiving if you make them look too hard. So never make your navigation dependant on something that is usually complex and unreliable, like Flash.

  7. Missing information
    Arguably even worse than poor navigation is missing information. For example, if all a potential customer wants to know is price, and you've decided to leave that crucial information out for whatever reason, that could be a potential customer who is diligently doing their homework lost forever.

Canberra Web guarantee excellent web design clients in Canberra and beyond will love, with none of the turnoffs that send your customers packing. Get in touch today.

UX, UI and Speed

Why is having a user-friendly website so important?

user-friendly website

You are probably aware that having a company website is crucial to marketing your business online, so your target market can see the services or products you supply. But ensuring that it's responsive and user-friendly for your customers accessing your site from any device is also vital to keeping them happy and for you ranking higher in search results.

When referring to a site being user-friendly, it means that users can find the information they need quickly and easily. To ensure your site design is user-friendly, there are some important elements you need to take into consideration, such as being mobile optimised, easy to navigate and quick to load.

Mobile optimised

You may have opened up a website on your mobile phone or tablet to find it doesn't configure correctly on the screen of your device. If this occurs, it's an obvious indication that the website is not mobile optimised.

Responsive websites adjust to fit the screen of the portable device they are being viewed on, without having to scroll for content that is hanging off the edge of pages. This is important because mobile devices are now the preferred way to view websites, so much so that Google is soon set to rank their search results based on mobile-friendly websites.

Mobile optimised sites have been carefully designed and coded to deliver a seamless user experience when accessed on any mobile device, such as a notepad, smartphone, iPad or tablet. But it's also important to have a website design that does not degrade the desktop experience at the same time.

Ease of navigation

When you have a website designed, make sure that the navigation panel and pages can be navigated quickly and easily. As consumers have busy lifestyles, if they can't find the information they are after on your website simply and easily, they will go elsewhere, causing you to miss out on business.

Rapid loading speeds

If you have a website that takes a long time to load, it may result in your site having a high bounce rate, which means visitors leaving after only viewing one page. If a website doesn't load within a matter of seconds, many customers will go elsewhere, causing frustration to your online customer and impacting your visits and sales.

These are just some of the many elements that you need to be aware of when having a website built. If you're looking for superior web design in Canberra, contact the experts at Canberra Web today.

Keeping up with current trends

4 hot web design trends of 2018-19

No, trends are not just for the fashion world and catwalk - they're important in any industry. Put simply, keeping up with current trends is like surfing: stay on top of them, and you're riding a great wave with your customers. Lag behind, and business races ahead while you're bobbing aimlessly in the water.

Here at Canberra Web, we are right on the cutting edge of the hottest web design Canberra can offer - so let's tell you about four web development trends we've identified in 2018 that you can't afford to not know as we head towards the new year:

  1. Responsive designs
    There was a time when a website was a website and you could get away with marking it as optimised for a certain platform. But those days are over; your customers are spread across a huge number of platforms, including desktop, phone, tablet and all the different iterations of them. This is what a responsive web design is all about: making your site work with what users are using today, and getting it ready for the platforms of the next generation.

  2. Hamburger menus
    No, our stomachs are not grumbling: the hamburger menu is that now-familiar three-line symbol that allows you to simplify your pages by packing away the menu, avoid clutter in your navigation and clear screen space for your content. Particularly useful in the small-screen world of mobile browsing, the hamburger menu is also being seen in desktop versions as users become more familiar with how this sleek feature works - just make sure it's obvious enough to spot so that your users don't miss your site's all-important navigation.

  3. Ghost buttons
    "Who you gonna call?" That's right: the ghost button is that transparent, normally rectangular button that, while subtle, really grabs the user's attention and looks great particularly when layered on a high-quality photo background.

  4. Hero images
    Put simply, a beautiful and prominent HD hero image can make your site design look professional and really encapsulate the essence of your brand. It's basically a big header image or photo, but designers are also getting more creative by making those heroes vector backgrounds, illustrated artworks and even video. But it's important that the hero image does not come at a great cost to site loading time.

DIY vs Proffesionals

9 reasons to skip a DIY site builder

diy or pro

Quite simply, if you have a great business, you need a great website. These days, the world is all about the internet, you only get one shot at making a first impression, and stats show that customers can write off your online presence - and therefore your business - within a few mere seconds of clicking in.

The good news for businesses is that getting online is not difficult or expensive. But that doesn't mean you should go for the easiest option.

What's the easy option?

Yes, we're talking about DIY site builders.

As the name suggests, a DIY site builder is a home job. Without knowing how to write code or go to a pro, you can get online. But we think that's a very bad idea. Let's tell you why:

  1. Flash
    Many DIY sites prominently feature Flash technology - which Google doesn't like to list. And, let's face it, your customers are busily Googling.

  2. Simple
    Simple is good, but too simple means there is less for Google to crawl and index. And that means less traffic and conversions.

  3. Google
    Again with Google, but we can't over-emphasise its importance. Getting in those listings is not as easy as it seems, and a DIY site is just not maximising your chances.

  4. Analytics
    Analytics give site admins a clear picture of how a website is performing, and the DIY options offer only limited technology in this area.

  5. The look
    You might think your DIY site looks good, but be honest and compare it with some of the best in the business. Do you still think it's the best look for your business?

  6. Mobile friendly
    As time goes on, more and more people are switching off their laptops and using only their mobiles. But most DIY site builders are based on desktop designs that do not necessarily look or work efficiently in the palm of your customers' hands.

  7. Uniqueness
    Maybe you really have found a great look for your DIY site among the template options. But how many other dozens or hundreds of other sites look almost exactly the same?

  8. Professionalism
    Most DIY site builders will want to show the world that they helped you get online. But do you really want to tell the world that you went for the cheapest and easiest option?

  9. Support
    Once your DIY site is online, you will be alone in the world once all those day-to-day website running issues start to crop up. But getting a pro to build your site means you will have someone to turn to.

Canberra Web genuinely cares about providing the best web design Canberra can possibly put online for Australia and the world to see. Call us today.

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