Your digital marketing budget is precious. The last thing you want is to be investing your hard-earned profits into remaining competitive in the online landscape, only to have the costs of your digital marketing being driven up by click fraud. Luckily there are four simple ways you can combat click fraud.
1. Know what click fraud is
You must know your enemy in order to defeat them, and click fraud can be a flighty enemy to pin down. Click fraud inflates the number of clicks on your pay per click ads, so you’re paying for clicks which will never convert to sales. These fraudulent clicks may be made by your competitors trying to sabotage your campaign and inflate your budget. The ad publishers may also click on ads displayed on their sites to increase the revenue they earn from the ad.
2. Monitor your conversions
Click fraud also runs the risk of you abandoning campaigns or keywords which you think aren’t converting. If a previously highly converting keyword becomes subject to click fraud you may be tempted to abandon that keyword. It’s getting the clicks but the people who click just don’t seem to be the right customers who would buy from you. However, if you’re able to dig a little deeper into your digital marketing you can avoid losing a profitable keyword and return that campaign to the black.
3. Report click fraud
Search engines are aware of click fraud. They have their own systems to monitor and detect click fraud and, in some cases, can stop the fraudulent click before it debits your bank account. However, if you do find fraudulent clicks which a search engine has missed, take the time to report them. Reporting click fraud helps protect other digital marketing campaigns and can ensure you receive a refund for the fraudulent clicks.
4. Work with a specialised digital marketing agency
Working with a dedicated digital marketing agency Canberra based, like Canberra Web, can make spotting and stopping click fraud on your account even easier. CanberraWeb will work to identify the IP addresses which generate the fraudulent clicks, and setup IP exclusions to stop click fraud on your account.
There are also proactive options you can take when working with Canberra Web, such as running GDN remarketing campaigns to target only those people who have already clicked. This eliminates click fraud from publishers as they’ll never see your ad.