It might be tempting to use free website builders like WIX and Weebly. They’re cheap and they seem so simple for you to put a website together – what could go wrong?
But like with anything, you get what you pay for, and your website is no different.
If you decide to go with the cheapest or free option, you might regret it later.
Free website builders aren’t great for SEO
Many of the free website builders out there aren’t search engine optimised. This means when you build your site, it will be a struggle for it to rank highly in Google searches. And this could spell disaster for your business.
The structure and code of a website affect how SEO-friendly it is, and these free websites aren’t very SEO friendly at all. Some of them are built completely in Flash, which certainly isn’t Google-friendly.
Unfortunately, you don’t have code control when you use these free websites, so you can’t even change the coding if you wanted to.
Mostly one-page websites
Another element for websites which rank poorly is when they have just one page.
Google loves websites with multiple pages, as these are seen to be more informative, and yet many of the free website builders only feature one page.
This can be very limiting, not simply for your online presence but also for your business.
A website that’s lacking structure
Another issue with these small websites is that they often don’t have a beneficial website structure. And it is this structure which is very important for SEO.
For example, if your website is organised in a detailed way, it will have a hierarchy, and this is something that search engines like Google love.
This means a blog post might have a hierarchy such as www.examplewebsite.com/blog/free-website-builder
Google loves these URLs as it helps them to pinpoint content on the web, meaning it can find your content. If your website isn’t full of these kinds of links, then Google won’t look favourably on you.
These are just some of the many reasons why you should avoid online free website builders.
If you’re looking for a new website, why not go with a Wordpress design Canberra-based business such as Canberra Web? We can help! Get in touch today for more information.