Being able to easily navigate your way around a website is an integral aspect of website building. For a potential customer, there's nothing more off-putting than being unable to find the information you need on a website. Here are some of the reasons to take navigation into account when it comes to your business' website.
Professional presentation
If there is no clear navigation on your website, it will seem unorganised to potential customers. The lack of structure can give an impression that your business itself may be inefficient, which is the last thing you want viewers to think.
Having a navigation bar on your site, or tools which make navigation easy shows that your website is accessible and holds all the depth of information your customers may need.
An easy and enjoyable experience
Visitors to your site want to be able to get straight to the point of their visit- they don't want to have to figure out the way your site works! With simple to follow navigation, viewers can feel at ease on your site. This means they may spend more time enjoying your site and come back again. Good navigation also means viewers can speed up their search efforts.
Higher conversion rate
When using quality navigation on your website, visitors are able to reach the information they came there for easily. Navigation encourages exploration, leading viewers to see more of your products or services. The more they are able to see of what services you're offering, the more likely they are to sign up, make a purchase or book your services.
Good quality navigation goes hand in hand with SEO, enabling proper indexing by search engine spiders. This means your site will come up higher on more searches when quality navigation is in place, leading to more click-throughs.
At Canberra Web, we place emphasis on creating high-quality navigation when building your website. We offer a wide range of services to get your website working for you. Call or email us today to see how we can assist you with the best web design Canberra has to offer.