Every business needs a website, especially in today's digital age. If your current company website looks outdated compared to the competition, then it will not only affect your sales and the number of people using your service, but it can also affect your credibility too. Here are some key components to keep in mind when designing a website.
1. Brand consistency
If your company has a logo and that logo is used frequently in a variety of print materials, such as letterheads or business cards, then it must be carried over into and throughout your website design. It's important for your customers to be able to recognise your brand in all forms of communication including online, so they can recognise you.
2. To build trust
Building trust among your customer base is extremely important. However, it won't be successful unless you find out what your audience wants and consider their values. If you strengthen the dialogue with your customers, you can implement what resonates with them positively in your web design. As a result, your websites traffic increases. Therefore create a website that your customers will want, love and keep returning to.
3. Reading patterns and SEO
High-quality web designers will know that placing important information in particular areas of a website can also increase search engine optimisation (SEO). When you incorporate important keywords within the HTML-based text, search engines such as Bing and Google are able to crawl the website easier which therefore improves your search engine rankings and gives your website more visibility and credibility.
4. Solid navigational structure
When a customer visits your website, they will either know exactly what they are looking to find, or they will have stumbled across it and will be looking for you to explain it to them. It will then fall to your site's navigation structure to enable them to quickly find what they need and to explain why your brand is unique. Poor navigational structure is confusing and will cause an increase in drop-off rate from dissatisfied customers. This is where top quality web design comes in, as a good navigational structure will be built into your website from the foundations upwards, and be considered on each step of the building process.
Creating a high-quality website is a brilliant way to create a user-friendly environment and if a website is designed properly, your customers will continuously return to your site. Don't skimp on web design, contact Canberra Web.